Action-based Target Groups in your account

Action-based Target Groups are subsets of your contacts who have been grouped based on having taken an action (e.g., clicked a link). That action (the "trigger") was configured when the Target Group was created. Contacts who perform the "trigger" action are automatically added to the Group.

Action-based Target Groups:

• are never based on multiple actions (e.g., "opened YYZ message and then clicked link ABC").
• are only ever based on a contact taking a single action. For example:

• the contact "opened YYZ message" or
• the contact "clicked link ABC"

This grouping of contacts is beneficial when you want to target only those contacts who have performed a specific action, such as sending a message that is tailored to those contacts.

Actions you can target

Let's take a look at the types of actions you can target in an Action-based Target Group.

Opens

• Opened a specific message
• Opened any message over a period of time
• Did not open a specific message
• Did not open any messages over a period of time
• Opened messages within a recent time period

Clicks

• Clicked a specific link in a specific message
• Clicked a specific link in any message (within last 24 months)
• Clicked any link in a specific message
• Clicked any link in any message (within last 24 months)
• Did not click any links over a period of time
• Clicked any links over a period of time
• Clicked a link in a message within a recent time period

Advertisements

• Clicked a specific ad link in a specific message
• Clicked any ad link in a specific message
• Clicked any ad link in any message

NOTE: If your account licenses the Surveys and/or Events modules, additional actions (e.g., complete a survey, register for an event) that can be triggers for an Action-based Target Group are available during the "create" process that is detailed below.

Create an Action-based Target Group

1. Access the Admin interface.
2. Navigate to Contacts > Groups.

3. Click Create.
4. Select Action-Based from the menu and click Create.

5. Specify a Name for the Target Group and, optionally, select a folder (or accept the default, Main Folder), and click Next to continue.
6. On the Add Target Group page, select (only) one action as the trigger and click Next.
7. Configure the option(s) associated to the type of action you selected. For example, if you chose Clicked a Specific Link in a Specific Mailing, you'll be prompted to select a message.
8. Click Update to complete the process.

Your new action-based Target Group will appear under your list of Action-based Target Groups and can be used to target messages and to create compound Target Groups.