While social posting lets you share a mailing with your organization's social media followers, social sharing empowers your subscribers with the ability to share a story, an entire mailing, or another web page to their own social accounts.
Let's look at how to add a social-sharing link to your mailing.
- Navigate to Mailings > View.
- Hover over the Menu icon for a mailing and click Edit.
- Click the Design tab of the Mailing Designer.
- Click any story location in your mailing to access that story's HTML editor window.
- Click your cursor where you would like to have the social sharing icons appear and then click the Social Networking icon from the toolbar.
The Insert Social Networking window opens. Here, you have several different options:
- Select Social Sites - Choose:
- Icon Size - Select either large (with text) or small icons (without text).
- Link the post to - Select how the social post links to the story within the mailing. The fields expand based on your selection.
- Image? - Add an image to the social post (opens an upload field). The image must be at least 200 x 200 pixels.
- Title - Add a title for the post (this is a required field).
- Click Insert.
Your social sharing icons now display in the mailing.
When you send your mailing, subscribers now have the option to share the story directly from the mailing. All they need to do is click the appropriate link. Additionally, they are invited to add a personal note to their post.
Using Story Layouts
While the steps above outline the way to insert social sharing icons into individual stories, you may want to make these icons a part of your story layouts. When you create a new story layout, simply click the social sharing icon inside the story layout's HTML editor. Save the icons inside your story layout, and you'll never need to worry about adding them one-by-one.
When you upload images to Informz, and you want to share these images within your Facebook post, the thumbnails must have an image name of 15 characters or fewer with zero spaces. If you have an image name longer than 15 characters (or with a space), it won't appear as a thumbnail in your Facebook post.
You must have a story description with at least 120 characters (including spaces) in your story or Facebook won't show the description.
Facebook looks for the first paragraph tag (<p>) in your code that has at least 120 characters to provide the description. If you do not have such a tag in the HTML, Facebook can't find a description to use.
When using Story Layouts, make sure that your description/preview text is within paragraph tags (<p>your_description</p>).
Always enter a name for your story. This name becomes the Facebook headline when you share the story.