After you have set up Target Groups and sent mailings that included your Target Group subscribers, it's time to review the data and metrics that have been captured so that you can get a glimpse into the impact of your mailings and the engagement of your subscribers.
These data and metrics are presented in a series of tabs on an overlay dialog on the Target Groups list page.
This article describes how to:
- access Target Group data;
- how to interpret the data;
- and how to individually manage and export the data.
Access Target Group data
To access a Target Group's data:
- Access the Admin interface.
- Navigate to Contacts > Groups.
The Target Groups list page defaults to the Main Folder; the list is sorted alphabetically on the Target Group Name column. You can:
- Click any column header to sort on that column; click again to reverse the sort order.
- Click the folder dropdown to select a folder to display its Target Groups or select All Folders to display all Target Groups.
- Locate the Target Group that you want to review, hover on the menu icon, and select Info.
The overlay dialog has several tabs where data is presented in various ways. The sections that follow explain the data and describe the management options on each tab.
Overview tab
This tab provides high-level data about this Target Group.
- The field at the top indicates the criteria used to generate this Target Group.
- The large number indicates the number of active subscribers in this Target Group.
- The field at the bottom indicates the last mailing that used this Target Group.
Counts tab
This tab provides high-level data about mailings to subscribers in this Target Group.
- The field at the top summarizes mailings-related data.
- Unique Emails is the number of unique email addresses in this Target Group; the remainder are duplicate addresses.
- There's an option to unsubscribe the Repeat Bouncers.
- The charts provide visual representations of the email addresses data with percentage details.
- Click the hamburger menu in the upper right of a chart to:
- print that chart
- download a PNG, JPEG, or SVG image
- download a PDF document
Metrics tab
This tab provides number of mailings and recipients counts.
- Select a Time Span to adjust the period of data analysis.
- The charts provide visual representations of the mailings activity and device type data with percentage details.
- The Bounces data are for the mailings that were sent during the selected Time Span. Refer to the Counts tab for repeat bouncers.
- Click the hamburger menu in the upper right of a chart to:
- print that chart
- download a PNG, JPEG, or SVG image
- download a PDF document
Subscribers tab
This tab provides a list of the subscribers in this Target Group.
- Click an email address to view and manage various history and activity details (e.g., mailings history, website visits, and Landing Page engagement) for that subscriber.
- Click Search to display a dialog where you can specify search criteria to refine the list.
- Click Reset (or the Clear Search button in the upper right) to restore the complete list after you've performed a search.
- Click Columns to display a dialog where you can add and remove columns in the list, and drag-&-drop them to different positions.
- Click Export to export the current list to an MS Excel file. The export file reflects the current list view, including any search-based filtering, and the current columns and their order.
Active Mailings tab
This tab provides a list of the in-use mailings (e.g., triggered mailings, campaign mailings, etc.) associated to this Target Group.
- Click Search to display a dialog where you can specify search criteria to refine the list.
- Click Reset (or the Clear Search button in the upper right) to restore the complete list after you've performed a search.
- Click Columns to display a dialog where you can add and remove columns in the list, and drag-&-drop them to different positions.
- Click Export to export the current list to an MS Excel file. The export file reflects the current list view, including any search-based filtering, and the current columns and their order.
Sent Mailings tab
This tab provides a list of the mailings that have been sent to this Target Group.
- Click Search to display a dialog where you can specify search criteria to refine the list.
- Click Reset (or the Clear Search button in the upper right) to restore the complete list after you've performed a search.
- Click Columns to display a dialog where you can add and remove columns in the list, and drag-&-drop them to different positions.
- Click Export to export the current list to an MS Excel file. The export file reflects the current list view, including any search-based filtering, and the current columns and their order.
Expand tab
NOTE: This tab is relevant to Compound Target Groups only.
This tab displays the included and excluded Target Groups in the Compound Target Group.