Communications Professional provides a great deal of information about your subscribers whenever you need it. This information, combined with Communications Professional’s versatile Target Groups, enables you to understand the ins and outs of your subscriber base.
Access Target Group details
A great place to obtain this information is by viewing a Target Group's details page, which hosts myriad metrics in its various tabs.
- Access the Admin interface.
- Navigate to Contacts > Groups.
- Hover over the menu icon for your desired Target Group and select Info.
The resulting dialog includes several tabs, each providing unique insights.
Overview tab
The Overview tab provides a few key details:
- You’ll see a bold number identifying the number of active subscribers within the selected Target Group.
- At the top of the tab, you’ll see the criteria used to generate the Target Group.
- At the bottom of the tab, you’ll see a notification that indicates the last mailing that used this Target Group.
Counts tab
The Counts tab expands upon the information in the Overview tab. Here, you’ll see information about Subscribers Counts, Unique Emails (i.e. unique email addresses), Repeat Bouncers (with the corresponding Unsubscribe button), and Active Subscribers. Furthermore, MA Professional generates pie charts to visually represent the composition of your Target Group
TIP: To download these charts for use within your organization, click the menu icon in the upper right corner of each chart.
Metrics tab
The Metrics tab displays additional pie providing key metrics and performance areas such as Opens, Bounces, Clicks, and Email Client.
To really take advantage of the Metrics tab, use the Time Span filters in the upper right to drill down even further. Just like the Counts tab, you can download these pie charts via their menu icons.
Subscribers tab
The Subscribers tab lists every subscriber in your Target Group. This list is searchable and exportable using the Search and Export buttons above the list.
In addition, click a subscriber’s email address to view that subscriber’s information.
Active Mailings tab
The Active Mailings tab shows all in-use mailings (e.g. triggered mailings, campaign mailings, etc.) associated to this Target Group. This list is searchable and exportable using the Search and Export buttons above the list.
Sent Mailings tab
Similar to Active Mailings, the Sent Mailings tab shows all mailings that have been sent using this Target Group. This list is searchable and exportable using the Search and Export buttons above the list.
Expand tab
NOTE: This tab is available for Compound Target Groups only.
If your Target Group is a Compound Target Group, you’ll have access to one additional tab: Expand. Click it to view the included and excluded Target Groups within that compound so you know exactly who to expect as a subscriber.
