The following are Higher Logic-specific and general computing and technology terms that you might encounter in Higher Logic documentation and in Higher Logic Thrive Marketing Professional (Thrive Marketing Professional). They are included here for convenience.
| Term | Definition |
|---|---|
| Accounting Code | An internal billing code used for "bill back" at a customer site. Accounting Codes is an optional feature in Thrive Marketing Professional. |
| Brand | A Thrive Marketing Professional account. |
| Branding | The visual-defining features associated with identifying an entity. For example, a logo would be part of the branding for an organization. |
| Click-through | A mailing recipient clicking an embedded hyperlink within a mailing. |
| Data Format | A way to import data into Thrive Marketing Professional via the UI; a report format. |
| Data Input Form | A web-based form used for email-registration management, event registration, and fund-raising. Attributes can be assigned to a form, along with customized branding. |
| DBA | Database Administrator. |
| Delivered | An indicator denoting that a mailing was delivered to a recipient's mail server. |
| Demographic | A dropdown list of segmentation values. |
| Extension | An optional feature in a brand. |
| Forward | The act of sending a Thrive Marketing Professional email to someone else. This is also referred to as "send-a-friend" or "forward to a friend." |
| Hard Bounce | A permanent mail-delivery problem. |
| Interest | A segmentation flag. |
| Landing Page | An HTML page designed to complement a link within a mailing with related content. Landing pages are used to improve deliverability by reducing the content of the mailing, thereby reducing filterable text. |
| Mailing | Mailing is the object that contains the properties associated with the construct of what is to be published. This provides a list of mailings across mailing folders from Thrive Marketing Professional. You may have a program or a UI that displays mailings to be used for inquiry or reporting. The ID would then be used to get to the Instances associated with this Mailing. Use the Mailing ID to retrieve all Mailing Instances in order to then get the Mailing Activity that occurred as a result of that publishing. |
| Mailing Instance | The Mailing Instance is the manifestation of a publishing action. Initially, this will have the publish date/time, test status (or not), subject line, and the associated target group to which the mailing was sent. Each time a mailing is published, a new Instance is created. |
| News Story | See Story |
| Open | The act of a mailing being opened in an email client (web-based and standalone). |
| Opt-out | The action taken by a subscriber indicating that they no longer want to receive a type of mailing from an organization. |
| Personalization | A "placeholder" code (e.g., "%%First Name%%") placed in a mailing/message that gets replaced with user-specific information when the message is sent. |
| Publishing | The act of sending a mailing to subscribers (recipients). |
| Recipient | See Subscriber |
| Send a Friend | See Forward |
| Soft Bounce | Usually a temporary problem with mailing delivery. |
| Story | The HTML or Text content of a Mailing. |
| Subscriber | A subscriber record in Thrive Marketing Professional holds a unique email address and unique User ID that represent a user/contact. This allows you to associate Thrive Marketing Professional data with that unique entry. |
| Subscription Form | A data input form used to add or update subscriber profile information. |
| Target Group | The Thrive Marketing Professional tool used to segment subscribers in order to send an email to them. |
| Targeting | The act of defining a segment of subscribers to receive an email. |
| Unsubscribe | A subscriber indicating that they no longer wish to receive emails from your organization. |
| Web Service | A method of communicating safely over the internet, usually for data transfers. |