This article...
- Details how Campaign Starter Kits provide pre-configured campaign workflows that you can customize for your unique campaign.
- Describes the Campaign Starter Kits that are available and how to access them.
- Explains how Advanced Starter Kits provide the ability to import message content into campaigns, and that imported content should be reviewed and customized.
- Describes the distinct set of campaigns that are available for Higher Logic Thrive Platform customers.
Higher Logic Campaign Starter Kits are pre-configured campaigns that take some of the guesswork (and legwork!) out of creating, designing, and configuring a campaign.
The steps of the campaign workflow are pre-placed and pre-populated which reduces the amount of work you have to do. You can review the campaign, make any necessary customizations, and then activate the campaign.
Campaign Starter Kits in your account
Every Higher Logic Thrive Marketing Professional (Thrive Marketing Professional) account has access to the basic set of Campaign Starter Kits. Below is an overview of it and the others that are available.
- The Campaign Starter Kits is a basic set of pre-populated campaigns that make it easier for you to quickly customize your campaigns so you can get them up and running.
- These campaigns are described below in Campaign Starter Kits.
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Advanced Starter Kits are a step up from the basic set; these campaigns not only have preconfigured campaign steps, they also give you the ability to import content that has been crafted by experienced Higher Logic campaign designers so that you get the campaign to "ready to send" more quickly.
- These campaigns are described below in Advanced Starter Kits.
- Lastly, customers who license Higher Logic Thrive Platform (Thrive Platform) have an additional set of dedicated Thrive Platform Campaign Starter Kits, which were created specifically for the activities that are unique to an online community.
- These campaigns are described below in Thrive Platform Campaign Starter Kits.
Campaigns for memberships and events
Across these three offerings, there is a starter kit for every phase of the membership lifecycle:
- Welcoming new members (Welcome Campaign)
- Membership renewals (Renewal Campaigns)
- Soliciting prior, lapsed, and expired members (Win Back Campaigns)
There are also starter kits in support of your organization's events:
- Events of all sizes (Promotion Campaigns)
- Seeking donors and donations (Fundraising Campaign)
Access the starter kits
All of the starter kits are accessible on the Campaign Starter Kit selection dialog when you click Create on the Campaigns List page.
To learn how to access the Campaign Starter Kits and then create, customize, and configure a campaign, see Create a Campaign.
Starter kits notes
All of the starter kits are pre-populated with the recommended steps for the particular campaign, as shown in the following example. The steps that a campaign is pre-populated with varies from one campaign to another because their inclusion is based on the unique purpose of each campaign.
- The gray boxes offer guidance, tips, and important information that are specific to the individual campaign. Be sure to review this information as you work through creating the campaign.
- The messages, decision points, and wait intervals that populate the canvas are "best practice" recommendations for the selected campaign. You can customize these elements and their settings to suit your campaign.
Watch the videos
Check out these videos before getting started with campaigns.
Welcome Campaign Starter Kit video |
Renewal Campaign Starter Kit video |
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Campaign Starter Kits
The following table describes the Campaign Starter Kits that are available in all Thrive Marketing Professional accounts. Before starting to create a campaign, review the descriptions to understand the function of each; choosing the right starter kit can save you time.
TIP: The Campaign Starter Kits are pre-configured with recommended messages, decision points, and send intervals; however, these campaigns are completely customizable.
| Starter Kit | Description |
|---|---|
| Blank Campaign | An "empty canvas," ready for your complete customization. |
| Members: Welcome, Milestones, Encourage | |
| Welcome Campaign | Use in the first few weeks after members join your organization. It includes messages for "non-openers." |
| Onboarding Journey (New) | Use in the first six months of membership to provide valuable content in this exploration phase, gain feedback, and set the stage for a positive sentiment at renewal. |
| New Member Milestone Celebration (New) | Use throughout the second half of the first year to nurture member relationships by celebrating accomplishments, and to set the stage for a positive sentiment at renewal. |
| Prospective Member Nurture Campaign (New) | Use to thank prospective members for their interest and to send a series of emails to encourage them to join. |
| Memberships: Renew, Win Back, Re-engage | |
| Basic Renewal Campaign | This campaign starts 90 days prior to membership expiration. It sends messages at prescribed intervals to those who haven't yet renewed, and it stops sending to members who renew. |
| Advanced Renewal Campaign | This campaign starts 120 days prior to membership expiration. It sends messages at prescribed intervals to those who haven't yet renewed, and it stops sending to members who renew. |
| Recently Lapsed Members (New) | This campaign targets members whose membership has lapsed in the past 90 days. Its messages highlight the benefits of membership and encourage them to renew. |
| Win Back Campaign -3-6 Months Lapsed | This campaign targets members whose membership has lapsed in the past three to six months. Its messages highlight the benefits of membership and encourage them to renew. |
| Win Back Campaign -7-24 Months Lapsed | This campaign targets members whose membership has lapsed in the past seven to 24 months. Its messages highlight the benefits of membership and encourage them to renew. |
| Re-engage Inactive Subscribers (New) | This campaign targets inactive members and encourages them to re-engage. Its messages are designed to drive clicks, update email preferences, and foster engagement. |
| Feedback, Preference Management, & Abandoned Activity | |
| Member Feedback Campaign (New) | Use to collect feedback through landing pages or quick-response buttons. Customize follow-up journeys and segment audiences based on responses. |
| Preference Management Launch (New) | Use to revamp your email-marketing strategy with the launch of your new preference-management form. Make sure members know where to update their preferences to avoid losing them to the unsubscribe. |
| Web Tracking Abandoned Shopping Cart (New) | Use to remind recipients of an abandoned activity (such as a purchase or registration) and to nudge them to complete the activity. |
| Fundraising & Events | |
| Fundraising Campaign | This is a straightforward campaign that appeals to members to donate to your organization. It includes messages to be sent at various intervals for those who haven't yet donated. |
| Small/Mid Size Event Promotion Campaign | This is a three-invitation campaign to promote small to mid-sized events, such as webinars, local chapter events, and professional development courses. |
| Large Event Promotion: Open Registration/Last Chance | This is a seven-invitation campaign to promote large events, such as multi-day conferences. The intervals of the messages can be customized, and there is a "last chance" message. |
| Large Event Promotion: Save the Date/Early Bird Registration | This is a multi-invitation campaign to promote large events, such as multi-day conferences. The "save the date" message is followed by "early-bird pricing" messages, and there is a "last chance" message. |
Advanced Starter Kits
Advanced Starter Kits enhance the usability and convenience of the basic set of preconfigured campaigns by adding the ability to import content.
The content that you can import is templated, recommended sample text that has been crafted by experienced Higher Logic campaign designers. Further, after importing content, you can customize it for your unique campaign.
NOTE: In campaigns, the importing content functionality is exclusive to the Message step. You can also import content when creating and editing messages.
You can import content into the following campaigns.
- Welcome
- Renewals
- Win Backs (3-6 Months and 7-24 Months Lapsed Members)
- Fundraising
- Event Promotion (Thrive Platform only)
- Community (Thrive Platform only)
When you import content, you're doing so from a Message step in the campaign, so:
- the content automatically aligns with its associated step and
- the tone and the amount of content are tailored for the associated step.
See Import Content to learn how to import content into a campaign and then customize that content to make it unique to your campaigns.
Thrive Platform Campaign Starter Kits
Thrive Platform customers have additional Campaign Starter Kits that are designed specifically for online-community activities.
- The titles of these starter kits are prepended with THRIVE.
- On the Campaign Starter Kit selection dialog:
- THRIVE - 90 Day Member Renewal is in the Renewal group of the dropdown.
- The dropdown has an additional option, Community, which has several starter kits.
Related articles
- Campaign Designer Overview provides a comprehensive overview of Campaign Designer with a focus on its features, tools, and navigations aids.
- Campaign Steps and Connectors describes the steps, how to add and position them, and how to use the connectors.