Higher Logic Campaign Starter Kits are pre-configured campaigns that take some of the guesswork (and legwork!) out of creating, designing, and configuring a campaign.

The steps of the campaign workflow are pre-placed and pre-populated which reduces the amount of work you have to do. You can review the campaign, make any necessary customizations, and then activate the campaign.

Campaign Starter Kits in your account

Every Higher Logic Thrive Marketing Professional (Thrive Marketing Professional) account has access to the basic set of Campaign Starter Kits. Below is an overview of it and the others that are available.

• The Campaign Starter Kits is a basic set of pre-populated campaigns that make it easier for you to quickly customize your campaigns so you can get them up and running.
  • These campaigns are described below in Campaign Starter Kits.
• Advanced Starter Kits are a step up from the basic set; these campaigns not only have preconfigured campaign steps, they also give you the ability to import content that has been crafted by experienced Higher Logic campaign designers so that you get the campaign to "ready to send" more quickly.
  • These campaigns are described below in Advanced Starter Kits.
• Lastly, customers who license Higher Logic Thrive Platform (Thrive Platform) have an additional set of dedicated Thrive Platform Campaign Starter Kits, which were created specifically for the activities that are unique to an online community.
  • These campaigns are described below in Thrive Platform Campaign Starter Kits.

Campaigns for memberships and events

Across these three offerings, there is a starter kit for every phase of the membership lifecycle:

• Welcoming new members (Welcome Campaign)
• Membership renewals (Renewal Campaigns)
• Soliciting prior, lapsed, and expired members (Win Back Campaigns)

There are also starter kits in support of your organization's events:

• Events of all sizes (Promotion Campaigns)
• Seeking donors and donations (Fundraising Campaign)

Access the starter kits

All of the starter kits are accessible on the Campaign Starter Kit selection dialog when you click Create on the Campaigns List page.

To learn how to access the Campaign Starter Kits and then create, customize, and configure a campaign, see Create a Campaign.

Starter kits notes

All of the starter kits are pre-populated with the recommended steps for the particular campaign, as shown in the following example. The steps vary from one campaign to another because their inclusion is based on the individual campaign's purpose.

• The gray boxes offer guidance, tips, and important information that are specific to the individual campaign. Be sure to review this information as you work through creating the campaign.
• The messages, decision points, and wait intervals that populate the canvas are "best practice" recommendations for the selected campaign. You can customize these elements and their settings to suit your campaign.

Watch the videos

Check out these videos before getting started with campaigns.

Welcome Campaign Starter Kit video	Renewal Campaign Starter Kit video

Campaign Starter Kits

The following table describes the basic set of Campaign Starter Kits that are available in all Thrive Marketing Professional accounts. Before starting to create a campaign, review the descriptions to understand the function of each; choosing the right starter kit can save you time.

TIP: The Campaign Starter Kits are pre-configured with recommended messages, decision points, and send intervals; however, these campaigns are completely customizable to suit your needs.

Advanced Starter Kits

Advanced Starter Kits enhance the usability and convenience of the basic set of preconfigured campaigns by adding the ability to import content.

The content that you can import is templated, recommended sample text that has been crafted by experienced Higher Logic campaign designers. Further, after importing content, you can customize it for your unique campaign.

NOTE: In campaigns, the importing content functionality is exclusive to the Message step. You can also import content when creating and editing messages.

You can import content into the following campaigns.

• Welcome
• Renewal
• Win Back (3-6 Months Lapsed Members)
• Win Back (7-24 Months Lapsed Members)
• Fundraising
• Event Promotion (Thrive Platform only)
• Community (Thrive Platform only)

When you import content, you're doing so from a Message step in the campaign, so:

• the content automatically aligns with its associated step and
• the tone and the amount of content are tailored for the associated step.

See Import Content to learn how to import content into a campaign and then customize that content to make it unique to your campaigns.

Thrive Platform Campaign Starter Kits

Thrive Platform customers have additional Campaign Starter Kits that are designed specifically for online-community activities.

• The titles of these starter kits are prepended with THRIVE.
• On the Campaign Starter Kit selection dialog:
  • THRIVE - 90 Day Member Renewal is in the Renewal group of the dropdown.
  • The dropdown has an additional option, Community, which has several starter kits.

Related articles

• Campaign Designer Overview provides a comprehensive overview of Campaign Designer with a focus on its features, tools, and navigations aids.
• Campaign Steps and Connectors describes the steps, how to add and position them, and how to use the connectors.