Our Campaign Starter Kits are pre-configured campaigns that take some of the guesswork (and legwork!) out of campaign design. The steps of the campaign workflow are pre-populated so that you can more quickly customize them to your specific campaign and then activate the campaign.

TIP: The Advanced Starter Kits not only pre-populate the steps of the campaign, you can also import templated, recommended sample text that has been crafted by experienced Higher Logic campaign designers. Each chunk of sample text is specific to a campaign step and gets auto-inserted into its respective step when imported.

There is a starter kit for every phase of the membership lifecycle, including:

Welcoming new members (Welcome Campaign)
Membership renewals (Renewal Campaigns)
Soliciting prior, lapsed, and expired members (Win Back Campaigns)

There are also starter kits in support of your organization's events during the membership lifecycle:

Events of all sizes (Promotion Campaigns)
Seeking donors and donations (Fundraising Campaign)

Watch the videos

Check out these videos before getting started with campaigns.

Welcome Campaign Starter Kit video	Renewal Campaign Starter Kit video

Campaign Starter Kits

The following table describes the starter kits. Before starting to create a campaign, review the descriptions to understand the function of each; choosing the right starter kit can save you time.

TIP: The starter kit campaigns are pre-configured with recommended messages, decision points, and send intervals; however, these campaigns are completely customizable to suit your needs.

Starter Kit	Description
Blank Campaign	An "empty canvas," ready for your marketing automation artistry.
Welcome Campaign	A series of recommended messages that get sent during the first few weeks of a member joining your organization. Additional messages to "non-openers" are included.
Basic Renewal Campaign	A renewal campaign that starts 90 days prior to membership expiration. There are built-in steps for additional messages to be sent at various intervals for those who haven't yet renewed.
Advanced Renewal Campaign	A renewal campaign that starts 120 days prior to membership expiration and for inactive members. There are built-in steps for additional messages to be sent at various intervals for those who haven't yet renewed.
Win Back Campaign - 3-6 Months Lapsed	A renewal campaign that is designed to target prior members whose membership renewal is past due by 3 to 6 months. Use this campaign to remind them of the benefits of membership (to themselves and the organization) and to encourage them to rejoin.
Win Back Campaign - 7-24 Months Lapsed	A renewal campaign that is designed to target prior members whose membership renewal is past due by 7 to 24 months. Use this campaign to remind them of the benefits of membership (to themselves and the organization) and to encourage them to rejoin.
Fundraising Campaign	A less-complex campaign that is designed to appeal to members to donate to your organization. There are built-in steps for additional messages to be sent at various intervals for those who haven't yet donated.
Small/Mid Size Event Promotion Campaign	A three-invitation campaign that is designed to promote small to mid-sized events, such as webinars, local chapter events, and professional development courses.
Large Event Promotion: Open Registration/Last Chance	A seven-invitation campaign that is designed to promote large events, such as multi-day conferences. The intervals of the messages can be customized, and there is a "last chance" message.
Large Event Promotion: Save the Date/Early Bird Registration	A multi-invitation campaign that is designed to promote large events, such as multi-day conferences. The "save the date" message is followed by "early-bird pricing" messages, the last of which is a "last chance" message.

Advanced Starter Kits

If you're creating a campaign and your deadline is approaching or you're struggling to come up with just the right text for the various steps of the campaign, we're here to help. The Advanced Starter Kits not only have preconfigured campaign steps — they also make it easy for you to import content (i.e., message text) so that you get the campaign to "ready to send" more quickly.

Learn about the content that you can import (below) and then check out Import content into a campaign to start using it for your campaigns.

TIP: You can also import content when creating and editing messages.

Imported content notes

The content can be imported into the following campaigns.

Welcome
Renewal
Win Back (3-6 Months Lapsed Members)
Win Back (7-24 Months Lapsed Members)
Fundraising

When content blocks are imported into a campaign, they automatically align with the campaign steps, and the amount of content has been structured to perfectly fit with the campaign steps. This simplifies your work and maximizes your time.

Customize your content

Despite being crafted by Higher Logic, the content that you import can be customized to suit your organization's messages and campaigns — in fact, we recommend it! Before activating a campaign into which you have imported content, you should:

Review the imported content and
Update the content to align with your organization's preferred "voice" and nomenclature.

Highlighted content

After importing, you'll notice that some content chunks are highlighted as shown below.

These highlighted chunks indicate content that you should replace with your organization's personalizations and/or links.

Other highlighted chunks of imported content are prompts to get you thinking strategically about what you want to include in your messages and campaigns. For example:

>>Identify something that only dues-paying members have access to.<<

...is text that you might see highlighted after importing content. Upon reading it, it's clear that it is a prompt for you to add text about a membership-based feature or perk. It's this type of content that:

we use to give you a little friendly nudge and
make your messages and campaigns more appealing, more effective, and more successful.

Access the Campaign Starter Kits

The Campaign Starter Kits will be automatically presented when you start to create a campaign. When you select a campaign, its pre-configured steps populate the design canvas.

To choose a Campaign Starter Kit:

Access the Admin interface.
Navigate to Campaigns > List.

To the right of the page title, click Create. The starter-kit selection dialog opens.

By default, all of the Campaign Starter Kits display in the dialog.

You can:

scroll down to access more Campaign Starter Kits OR
click the dropdown and select a Campaign Type to display only those Campaign Starter Kits (as shown below with the Event-type kits).

Higher Logic Thrive Platform customers have additional options as described in Thrive Platform-specific starter kits, below.

Click a Campaign Starter Kit to select it. (Continue with the next section, Import content into the campaign.)

Thrive Platform-specific starter kits

Higher Logic Thrive Platform customers have additional, dedicated Campaign Starter Kits.

There is an additional Campaign Type, Community, with several starter kits that are designed specifically for online-community activities:

Thrive-Community

There is a Thrive Platform-specific starter kit in the Renewal type group:

Thrive-renewal

The pre-populated campaign

The campaign canvas is pre-populated with the recommended steps of the chosen campaign, as shown below.

TIP: The gray boxes offer guidance, tips, and important information that are specific to the campaign. Be sure to review this information as you work through creating the campaign.

REMINDER: The messages, decision points, and send intervals (and the workflow) that pre-populate the canvas are "best practice" recommendations for the selected campaign. You can make whatever changes are necessary to customize the campaign to suit your needs.

Import content into the campaign

This section details importing content into a campaign.

To import content:

Click the first message icon in the campaign canvas.

On the Send Mail Options dialog:

Customize the name of the message (optional).
Select Create New Message from the dropdown.
Click Create.

On the Save Campaign dialog:

Specify a Name and Description for the campaign (these fields are required).
Specify any of the other settings.
Click Save.

The Campaign Message Designer launches.

At the prompt, select a template.

Click Add Story.

NOTE: Content can be imported into the following layouts only: Text, Text with Headline, Image with Text, News Item, and News Story with Button.

At the prompt, click Got It to dismiss the acknowledgement.

TIP: Click Learn More to learn more about the landing pages that correspond with each Starter Kit.

Click the Import Content icon in the toolbar to open the Import Content dialog.

In the left side of the dialog, click a campaign type to see its message options.
Click a message to preview its content in the right panel.

NOTE: The message names (e.g., Welcome Email 1) that display in the left panel will populate the subject line of the message. Feel free to customize this to suit your message.

To insert the selected message, click Insert. (Click Close to cancel.)

The imported content displays in the campaign-step message.

Review the imported content and be sure to update the highlighted areas with your organization's personalizations and/or links.

NOTE: If your account is integrated with an AMS, use your integrated personalization options when inserting personalization values.

Resend messages

In many of our starter-kit campaigns, we suggest resending your messages to non-openers of the initial send. The resend message should have a new engaging subject line but have the same content as the original message. This is simplified by copying that content.

Use the Copy Campaign Message option from the dropdown to copy the messages that you have already have in the original campaign.

Create a Campaign provides an overview of the Campaign Designer, including positioning the canvas and saving campaign details.
Campaign Steps offers a description of the steps, how to add and position them, and how to use the connectors.

Campaign Starter Kits & Importing Content