In a Higher Logic Thrive Marketing Enterprise (Thrive Marketing Enterprise) account, admins, account users (such as staff), and contacts can manage which messages get sent (admins) and which they receive (contacts).

NOTE: In Thrive Marketing Enterprise, "account users" are users in the account who have not been granted Administrator privileges, but who can perform a limited number of admin tasks.

This article explains:

• the difference between suppression and unsubscribing,
• who manages which, and
• the affects of these actions.

Unsubscribe

Unsubscribe is an action taken by contacts to indicate their preference to longer receive certain messages, based on message categories. Contacts who unsubscribe from a message category will not be sent any email messages that are sent to subscribers to the category.

Unsubscribe notes

• Contacts can self-subscribe and self-unsubscribe.
• Subscriptions are per message category. Unsubscribing from one message category has no impact on other message category subscriptions.
• Admins and account users can manage subscribes and unsubscribes, per contact, on the Subscribe/Unsubscribe Recipient page:
  • Contacts > List > [select_contact] > More > Subscriptions

For more information, see Manage Contacts.

Suppression

Suppression prevents the suppressed contact from receiving any email messages from the account. You can think of it as a "do not email" setting, i.e., the contact will not be sent any email messages from the account.

Suppression notes

• Suppression is an "all or nothing" action; you cannot suppress some messages from being sent to a contact who is suppressed.
• Suppression can be an initiated by admins, account users, contacts, or an automatic action.

TIP: Refer to Suppression types, below, for explanations of all the types of suppression and how they're triggered.

• Contacts can request to be suppressed, but in Thrive Marketing Enterprise, they cannot self-suppress or self-unsuppress.
• Admins and account users can manage suppression [per contact or multiple]:
  • Suppress: Contacts > List > [select_contact] > More > Suppress
  • Unsuppress: Contacts > List > Suppressed > [select_contact] > Unsuppress

TIP: Both of these pages have multi-select capability to simultaneously act on multiple contacts and an Upload option to manage contacts in bulk.

For more information, see Manage Contacts.

Suppression types

The following table lists and describes the various types of suppression.