In a Higher Logic Thrive Marketing Enterprise (Thrive Marketing Enterprise) account, admins, account users (such as staff), and contacts can manage which messages get sent (admins) and which they receive (contacts).
NOTE: In Thrive Marketing Enterprise, "account users" are users in the account who have not been granted Administrator privileges, but who can perform a limited number of admin tasks.
This article explains:
- the difference between suppression and unsubscribing,
- who manages which, and
- the affects of these actions.
Unsubscribe is an action taken by contacts to indicate their preference to longer receive certain messages, based on message categories. Contacts who unsubscribe from a message category will not be sent any email messages that are sent to subscribers to the category.
- Contacts can self-subscribe and self-unsubscribe.
- Subscriptions are per message category. Unsubscribing from one message category has no impact on other message category subscriptions.
- Admins and account users can manage subscribes and unsubscribes, per contact, on the Subscribe/Unsubscribe Recipient page:
- Contacts > List > [select_contact] > More > Subscriptions
For more information, see Manage Contacts.
Suppression prevents the suppressed contact from receiving any email messages from the account. You can think of it as a "do not email" setting, i.e., the contact will not be sent any email messages from the account.
- Suppression is an "all or nothing" action; you cannot suppress some messages from being sent to a contact who is suppressed.
- Suppression can be an initiated by admins, account users, contacts, or an automatic action.
TIP: Refer to Suppression types, below, for explanations of all the types of suppression and how they're triggered.
- Contacts can request to be suppressed, but in Thrive Marketing Enterprise, they cannot self-suppress or self-unsuppress.
- Admins and account users can manage suppression [per contact or multiple]:
- Suppress: Contacts > List > [select_contact] > More > Suppress
- Unsuppress: Contacts > List > Suppressed > [select_contact] > Unsuppress
TIP: Both of these pages have multi-select capability to simultaneously act on multiple contacts and an Upload option to manage contacts in bulk.
For more information, see Manage Contacts.
The following table lists and describes the various types of suppression.
|1||Manual||Admin or account user manually applied suppression to one contact.|
|2||List Upload||Admin uploaded a list of multiple contacts to be suppressed.|
|3||User Not Found||Automatic suppression via an account rule to suppress contacts with 2 consecutive "user not found" bounces with no success.|
|4||Spam Complaint||Automatic suppression after the contact clicked on a "report spam" type button or link in an email. This cannot be reversed by an admin; you must create a case with Customer Support.|
|5||Campaign||Automatic suppression via a Thrive Marketing Enterprise user-defined campaign action.|
|6||Domain Suppress||Automatic suppression via a regular scheduled task. All contacts with the specified domain are suppressed.|
|7||Manage Subscription||Contact indicated preference via a subscription page.|
|8||Bad Domain||Automatic suppression via an account rule to suppress contacts with 2 consecutive "bad domain" bounces with no success.|
|9||Unsubscribed Across Accounts||Automatic suppression via a regular scheduled task that locates contact-unsubscribes in one account and suppresses those contacts in another account.|
|10||Suppressed Across Accounts||Automatic suppression via a regular scheduled task that locates suppressed contacts in one account and applies them to another account.|
|11||Auto Non-engaged||Automatic suppression via an account rule to suppress contacts with consecutive "Non Opens".|
|13||Unsub From All Link||Contact clicked "Unsub from all future emails" link on the unsubscribe page.|
|14||Generic Hard||Automatic suppression via an account rule to suppress contacts who meet the threshold for consecutive "hard bounces" with no success.|
|15||Generic Soft||Automatic suppression via an account rule to suppress contacts who meet the threshold for consecutive "soft bounces" with no success.|
|16||Mailbox Full||Automatic suppression via an account rule to suppress contacts who meet the threshold for consecutive "mailbox full" bounces with no success.|
|99||Previous||Suppression occurred before suppression types were tracked.|
|0||Detail Unavailable||Detail Unavailable|