You can use Google Tag Manager (GTM) tags in your Event Engagement site to measure site-use metrics, such as site traffic, bounce rates, and page visits and duration, and then have that data sent to Google via Google Analytics. Those metrics can then be reviewed in order to see trends in the use of your Event Engagement site.

Using Google Tag Manager

In order to use GTM tags in your site, you have to:

Set up a Google Analytics account (if you haven't got one),
Log in to Google Tag Manager, and
Create a new tag.

The steps on how to do this are documented in Set Up Google Analytics. Click to open this article in a new tab.

NOTE: Follow the instructions up to step 23. Then return here and continue with the Before we begin... section to learn how to access the Site Setup page in your Event Engagement site, where you configure Google Analytics.

Before we begin...

The path you'll follow to access the Site Setup page is dictated by the type of Higher Logic site you're provisioned with. The simplest way to tell is to look at your Webmaster Links menu (it's on the right side of the page, by default).

If your Webmaster Links menu looks like the image below, you have LITE access to our Admin interface. Refer to the Steps for those with LITE admin access section below.
If your Webmaster Links menu looks like the image below, you have FULL access to our Admin interface. Refer to the Steps for those with FULL admin access section below.