You can implement a two-click unsubscribe process for messages sent from Communications Enterprise.
NOTE: This is not the default setting. To enable this feature, create a case.
By default, Contacts can unsubscribe from messages with a single click: clicking the unsubscribe link in the footer of a message immediately unsubscribes them with no confirmation. In some cases, SPAM filters will attempt to visit the unsubscribe link before the recipient has a chance to view the message, resulting in two issues:
- Inadvertent unsubscribes
- Erroneous click metrics
With two-click unsubscribe enabled for your account, when a Contact clicks the unsubscribe link they are presented with a confirmation of the action and, if confirmed, they are unsubscribed.
- A Contact receives a message and clicks the unsubscribe link.
- A confirmation page displays providing the unsubscribe details. The Contact must click the Unsubscribe button to confirm the action. This additional step blocks SPAM filters from causing the issues previously mentioned.