Smart Campaigns are automated marketing campaigns designed to enhance member engagement through targeted, AI-driven email automation. They are purpose-built for common Online Community goals—such as re-engagement, onboarding, profile completion, or driving discussion participation—by encouraging small, meaningful user actions with concise, action-oriented outreach. 

Smart Campaigns require minimal manual effort: they are pre-built, leverage best-practice flows curated by Higher Logic experts, and focus on speed and ease of deployment. They are best for quick deployment of pre-built, action-oriented campaigns focusing on common Online Community goals, such as:

• re-engagement of lapsed members, 
• onboarding, 
• and driving event participation.

Key features

• Streamlined Online Community targeting - Smart Campaigns offer an automated and effective method of reaching your Online Community members.
• Pre-built flows - Each Smart Campaign consists of 1–5 steps, with predefined actions and logic tailored to achieve a specific outcome. You cannot edit these flows; the goal is to ensure best-practice engagement with minimal effort required.
• Fixed entry & success criteria - Both are system-defined for each campaign type, ensuring that targeting and performance measurement follow consistent standards. You cannot edit these criteria but can review them before activation.
• Campaign management - On the Campaigns > Smart Campaigns > List page, you can see all available campaigns, view their active/inactive states, and manage campaign activation/deactivation.
• Timing & scheduling - You can configure global send time and scheduling to precisely control when Smart Campaign emails are sent across your organization. These settings allow you to deliver only on selected business days and at preferred hours to enhance engagement, member experience, and brand image. When the scheduler executes, it scans for new Contacts who meet the entry criteria and enrolls them in any campaigns for which they qualify. If Contacts meet the criteria after the execution, they will be enrolled the next day.

AI-driven messaging

• Automated content generation - Each campaign message is AI-generated based on prompts hand-crafted by Higher Logic experts, ensuring relevant, personalized communications that align with the campaign's specific goal.
• Editable content - While the default message content is optimized for most use cases, you're free to fully edit the subject and body text before the campaign is activated, if changes are desired.
• Message personalization - Smart Campaign messages are automatically personalized to each Contact's name ("Dear, John"), and the various call-to-action links throughout a message automatically link to applicable pages in your Online Community (e.g., linking a Contact to their profile).  

Enrollment & management

• Enrollment logic - When the scheduler runs, it checks your account data to determine which Contacts qualify for enrollment. Contacts already actively enrolled or previously completed in a campaign are excluded to prevent redundancy.
• Contact review - Before activating a campaign, you can view which contacts meet the eligibility criteria—but only while the campaign is inactive. Once activated, performance can be monitored via campaign-specific reports.
• Activation & pausing - Campaigns can be started or paused at any time by toggling their activation status. When paused, no new Contacts are enrolled, and no further communications are dispatched until reactivated. Performance data remains accessible.