The Global Settings page for Smart Campaigns is where you establish the following default information used across all Smart Campaign emails:

• from and reply to email addresses,
• your company's mailing address,
• global unsubscribe and preference-management links,
• a logo,
• and the global send time and scheduling for when Smart Campaign emails are sent.

Before you can activate or use Smart Campaigns, you must complete the Global Settings page. This ensures compliance (e.g., CAN-SPAM) and consistent branding across all of your Smart Campaigns.

Access Global Settings

1. Access the Admin Interface in your Higher Logic Thrive Communications account.
2. Navigate to Campaigns > Smart Campaigns > Global Settings.

This page's settings are grouped into six tabs: 

• Inbox Details
• Unsubscribe
• Address
• Logo
• Scheduling
• AI Writing

Each tab is discussed below.

Inbox Details

NOTE: Changes to these settings apply to all campaigns, including those that have been edited or activated.

In this section, provide the from name, from email address, and reply to email address that will serve as the default addresses for all of your Smart Campaigns. If needed, these defaults can be overridden for individual campaigns on their respective details pages, if specific campaigns require unique addresses.

• (Friendly) From Name - The display name that appears as the default sender (e.g., “Joanna”).
• From Email Address - The default sender email address for all Smart Campaign messages (e.g., info@higherlogic.com).
• Reply to Email Address - The default email address where responses should be sent (e.g., replyto@higherlogic.com).

Unsubscribe

NOTE: Changes to these settings apply to all campaigns, including those that have been edited or activated.

All emails must give recipients a way to globally unsubscribe from your organization's email messages. Smart Campaign emails also let members manage the Online Community preference that controls whether they receive future Smart Campaign messages.

NOTE: Members who globally unsubscribe through a Smart Campaign email are unsubscribed in Higher Logic Thrive Communications only; they will not be unsubscribed in their Online Community.

In Higher Logic Thrive Communications, all Smart Campaign emails include two links:

• Turn off Community Emails takes members to the Email Preferences page in their Online Community profile. They can turn off Community Emails to opt out of future Smart Campaign messages.
• unsubscribe takes members to the landing page or external URL you select, where they can globally unsubscribe from all future email messages from your account.

NOTE: Turning off Community Emails stops Smart Campaign messages, but members can still receive one-off messages from Message Designer. It also stops other Online Community notifications in the Community Emails category, such as Automation Rule emails. 

Global Unsubscribe Destination

In the Where should members Unsubscribe area, choose where the unsubscribe link sends members:

• a Landing Page hosted by Higher Logic, or
• an External link if you manage unsubscribes outside Higher Logic.

Landing Page

Choose Landing Page to power global unsubscribes through your Default Unsubscribe landing page in Higher Logic Thrive Communications.

External Link

Select External link to use your own unsubscribe URL. Enter the full page URL in the provided field.

Address

NOTE: Changes to these settings apply to all campaigns, including those that have been edited or activated.

Per CAN-SPAM regulations, every email must include your organization's physical mailing address. The information provided here displays in the footer of all Smart Campaign emails.

In this section, provide the following address information:

• Company Name
• Street Address
• Address Line 2 (optional)
• City
• State/Province/Region
• Postal Code
• Country
• Phone Number

Logo

NOTE: Changes to these settings apply to all campaigns, including those that have been edited or activated.

You can upload a logo to be displayed at the top of each Smart Campaign email for branding consistency. Currently, the interface only allows you to upload an image; no image management tools are available (e.g., resizing/cropping). 

• Recommended image size is around 200 x 200 pixels
• Recommended image formats: JPG and PNG.

Example message

Let's look an example message to highlight where each set of information displays. Reference the sections above to their location in the image below.

Scheduling

NOTE: These scheduling settings apply to all active campaigns.

On the Scheduling tab, you can configure global send time and scheduling to precisely control when Smart Campaign emails are sent across your organization. These settings allow you to deliver only on selected business days and at preferred hours to enhance engagement, member experience, and brand image.

NOTE: These scheduling settings apply to ALL of your Smart Campaign emails; there is no way to set a different schedule for an individual campaign.

Configure the following options to set your preferred delivery schedule:

• Send Time: Click the clock icon and select your desired send time (options are in increments of 15 minutes). 
• Days of the Week: Click the dropdown to view a list of each day of the week; check and uncheck the boxes to set which days emails can be sent. 
• Timezone: Click the dropdown and select your default regional preference. 

When a contact qualifies to receive a campaign email, the system ensures emails are sent according to these global day and time constraints, with proper timezone conversions for localized accuracy.

AI Writing

NOTE: Changes to these settings apply only to campaigns that have not been edited (changes to either the subject line or body) or are not currently active.

On the AI Writing tab, you can define your organization's communication preferences (reading level, tone, and audience) so that AI-generated content aligns with your brand voice and better resonates with your target audience.

Properly configuring these AI settings means AI generated content will better reflect your organization's established tone and writing style so that you:

• spend less time editing content and
• maintain consistent brand messaging across campaigns.

NOTE: These AI preferences apply to all Smart Campaigns; you cannot employ specific preferences for individual campaigns.

Configure the following options to set your preferred AI writing style:

• Reading Level - Set the desired complexity of Smart Campaign email content:
  • Grade 1-5 (simple language for new readers)
  • (Default) Grade 6-8 (accessible for general audiences)
  • Grade 9-12 (moderate vocabulary and formality)
  • 12+ (expert readers or academic content)
• Tone of Voice - This is a free-form text field where you can enter your preferred tone (e.g., Professional, Casual, Friendly, etc.). This customizes the AI’s writing style for all campaign emails. The default tone is professional.
• Audience - This is a free-form text field where you can describe your typical audience (e.g., “members of National Dog Walkers Association”). This context helps the AI tailor content that resonates with your member base.