Higher Logic Thrive Marketing Enterprise includes detection logic that is designed to filter out non-human interactions (NHI).

NHI are typically triggered by security and anti-malware systems within email applications.

While detection-logic systems are critical for protecting user privacy, they sometimes mimic natural user actions (such as opening an email message) which can artificially inflate user-engagement metrics.

Remediation

Recently, our engineering team implemented updates that will better identify and filter out the suspicious user agents that contribute to NHI.

Result

With the improved filtering, you may notice a decrease in your "open" rates in your reports.

NOTE: This decrease does not indicate that your audience is less engaged. Instead, the lower rate of opens reflects a more accurate reckoning of legitimate human engagement (as opposed to automated activity).

Higher Logic's commitment

Higher Logic remains committed to ongoing improvements in our detection logic and reporting accuracy so that you can continue to make data-driven decisions with confidence.

To learn more about the recent change that is mentioned above, see the Enhancements to Address Non-Human Interactions discussion on HUG.