Personas are a great way to group various subscribers based on a demographic, such as age, occupation, or location. This makes it easier for you to then target your communications at these unique groups so that your message can be customized and focused.

When you want to learn more about the effectiveness of those communications, you can view data in your iMIS database. That data has been written there from your Higher Logic Thrive Marketing Professional (Thrive Marketing Professional) account and is written via the Personas writeback.

Personas writeback notes

The writeback occurs daily, automatically.

It is important that your set up occurs in the following order:

1. Create a user-defined table in your iMIS database for this writeback; refer to User-defined table structure, below.
2. Enable the writeback in Thrive Marketing Professional; refer to Enable the writeback, below.

See User-Defined Tables to learn the initial steps to create a user-defined table.

User-defined table structure

You must create a user-defined table in your iMIS database to work with this writeback.

IMPORTANT: The user-defined table is required in iMIS in order for this writeback to properly function. If the writeback feature is activated but the required table does not exist or is incorrectly formatted, the writeback will not be sent until the setup requirements are met.

Below is the table structure for the INFORMZ_PERSONA user-defined table.

NOTE: Name the tables and columns (fields) using the exact names and data types indicated below. If the names are not identical, the writeback will fail.

INFORMZ_PERSONA table details

Enable the writeback

This section describes how to enable the writeback in Thrive Marketing Professional.

NOTE: Before completing these steps, be sure that the user-defined table for this writeback has been created in your iMIS database.

1. Navigate to Settings > System Settings.
2. Scroll down to the Remote Database Information section.
3. Check the box for Send Persona Activity?.

4. Click Save.