This article...
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Explains how templates create a consistent, branded look for all email mailings.
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Details the efficiency gained by reusing templates when creating new mailings.
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Describes the importance of designer expertise and email-specific HTML knowledge.
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Introduces Template Designer as the tool for creating and managing templates.
A template is like your mailing's stationery or letterhead. It ensures your mailings are sent with a consistent, properly-branded look that renders well on different email programs and devices. Additionally, because a template is reusable, each template will greatly improve your efficiency when creating new mailings.
Designer skills
While there are lots of things that a non-designer can accomplish when working with a template in the Higher Logic Thrive Marketing Professional editor, having a designer create your templates is recommended. Be sure that your designer understands that the HTML used for an email template can behave differently than the HTML used for a website. Create a case if you have any questions about the HTML in your template.
Template Designer
Template Designer is the default designer in all Thrive Marketing Professional accounts.
- See the Template Designer section of our knowledge base to learn about creating and managing templates with Template Designer.