Knowledge Base

Integrating with Salesforce

  • Updated

The following instructions will help you integrate your Salesforce account with your marketing automation campaigns in Higher Logic Thrive Marketing Enterprise (Thrive Marketing Enterprise). Higher Logic Support will assist you with the integration. To contact our support team, create a case.

Why integrate marketing automation campaigns?

Thrive Marketing Enterprise marketing automation gives marketing users an array of powerful tools to quickly and easily reach sales leads with customized campaigns. Integration with Salesforce allows you to share this information with the CRM system where your sales team spends most of their time. Now your sales team can see the prospect’s response to marketing automation campaigns and strategize the best way to engage them.

One of the most advantageous aspects of this integration is that you can set up Lead Scoring campaigns in Thrive Marketing Enterprise, which assign a point score to campaign members based on criteria you specify. Sales personnel can rank prospects based on their point score and effectively prioritize them for follow up.

Installation Details

Installing this package will add the following to Salesforce:

Element Type Definition Pages
RM Last Activity Field Latest event in Real Magnet that contributed to the lead score. Lead Detail
Contact Detail
RM Lead Date Field Date of the latest score update by Real Magnet. Lead Detail
Contact Detail
RM Lead Score Field The current Real Magnet score for that recipient. Real Magnet users specify which campaigns contribute to this score. Lead Detail
Contact Detail
Real Magnet Ignite Embedded Report Shows the recipient's Real Magnet activity history report. Lead Detail
Contact Detail
Report in Real Magnet Button Opens the campaign’s tracking reports in Real Magnet. Campaign Detail
Real Magnet MA Tab Tab displaying list views of leads and contacts based on Real Magnet fields. Dashboard
Hot Leads List View Lists leads by Real Magnet Lead Score in descending order. Lead Tab
Hot Contacts List View Lists contacts by Real Magnet Lead Score in descending order. Contact Tab

Step 1 - Before you begin

In order to integrate Salesforce and Thrive Marketing Enterprise marketing automation, you will need:

  1. An Unlimited, Enterprise, or Professional edition of Salesforce. The Group edition of Salesforce will not install the application.
  2. Full Salesforce system admin permissions for your account. If you don't have these permissions, please contact someone from your organization who does.
  3. The login credentials passed to Thrive Marketing Enterprise are for a standard Salesforce licensed user. Click HERE for an overview of Salesforce licenses.
  4. Basic integration package ver 1.3 installed in Salesforce.
  1. If you don't have this installed, follow the steps in the link above.
  2. As part of this installation process, you will save your Salesforce username and password in Thrive Marketing Enterprise.
  3. Provide Thrive Marketing Enterprise Support with your Salesforce OrgID, which they will map to your Thrive Marketing Enterprise account.

Step 2 - Install the integration package

If you meet all the requirements in the Before you begin section, you're ready to begin installation.

  1. Go to https://login.salesforce.com/packaging/installPackage.apexp?p0=04tj0000000D59d. 
  2. You should see a window similar to the one below:
  1. Click Install for All Users (If your organization has SOPs for installation, follow those steps.)
  2. Click Install.

Step 3 - Map lead fields to contact fields

The installation package adds several fields for Thrive Marketing Enterprise data to your Salesforce Leads. This step maps the fields to the corresponding contact fields so that data is not lost when leads are converted.

  1. Go to Setup > Customize > Leads > Fields.
  2. Under Lead Custom Fields & Relationships, click Map Lead Fields.
  3. On the Lead Conversion Field Mapping page, click the Contact tab.

  1. Map the fields below:
  1. RM Last Activity - select RM Last Activity.
  2. RM Lead Date - select RM Lead Date.
  3. RM Lead Score - select RM Lead Score.
  1. Click Save.

Step 4 - Make Thrive Marketing Enterprise information visible in Salesforce

Follow these steps so that your Salesforce users can see the latest data provided by Thrive Marketing Enterprise for your leads and contacts, as well as to use the Send to List View functionality.

NOTE: IMPORTANT! This step is a required for Professional Edition. Professional Edition will only synchronize data if the fields are added to the page layout.

Users with Enterprise or Unlimited Edition have additional options.

  • As part of the installation, Thrive Marketing Enterprise adds a Lead Layout and a Contact Layout, with the fields already added. You can make these layouts the default views for all profiles.
  • You can follow the process below to add the fields to your existing layouts, including any custom layouts you may have.
  1. Go to Setup > Customize > Leads > Page Layouts.
  2. Click Edit next to Lead Layout.

  1. Drag RM Lead Score, RM Lead Date, and RM Last Activity to the page layout where you would like them to appear.

  1. Click Canvas Apps and drag Real Magnet to the page layout where you would like the Real Magnet Activity History section to appear.

  1. In the Real Magnet section you just added, click the Properties icon (looks like a wrench).

  1. Change Height to 500px, check the Show Scrollbars box, and click OK.

  1. Click Save.

  1. Go to Setup > Customize > Contacts > Page Layouts.
  2. Click Edit next to Contact Layout.
  3. Repeat Steps 4—9.
  4. Go to Setup > Customize > Campaigns > Page Layouts.
  5. Click Edit next to Campaign Layout.
  6. Click Buttons to display a list of custom buttons. Then, drag Report in Real Magnet to the Custom Buttons section.

  1. Click Save.

Send to List View

An additional component of the Salesforce Marketing Automation package is the ability to send to a list out of Salesforce. This is detailed in the User Guide:

  1. Go to Setup > Customize > Leads > Search Layouts > Leads List View > Edit.
  2. Move the Send RM Email button from the Available Buttons section to the Selected Buttons section.
  3. Click Save.

You’ll want to replicate the same steps for the Contacts List View as well.

  1. Go to Setup > Customize >Contacts > Search Layouts > Contacts List View > Edit.
  2. Move the Send RM Email button from the Available Buttons section to the Selected Buttons section.
  3. Click Save.

Step 5 - Allow users to authorize data synchronization

Each user will need to authorize the Real Magnet app for it to connect to Marketing Automation. To do so:

  1. Go to Setup > Administration Setup > Manage Apps > Manage Connected Apps.
  2. Click Edit next to Real Magnet.

  1. Under OAuth policies, change Permitted Users to All users may self-authorize.
  2. Click Save.

Step 6 - Add Real Magnet MA tab

This step provides a tab that highlights data pulled from Marketing Automation.

  1. At the top of your Salesforce dashboard, click the + button to the right of the other tabs.

  1. Click Customize My Tabs.

  1. Select Real Magnet MA and click Add to move it to the Selected Tabs area.
  2. Click Save.

Step 7 - Test the Salesforce setup

At this point, you need to ensure all the previous steps were set up correctly.

  1. View any lead in Salesforce.
  1. Verify that the Real Magnet Ignite section is visible and has data.
  2. Verify that the RM Lead fields are visible and have data.
  1. View any contact in Salesforce.
  1. Verify that the Real Magnet Ignite section is visible and has data.
  2. Verify that the RM Lead fields are visible and have data.
  1. View any campaign in Salesforce.
  1. Verify that the Report in Real Magnet button is visible.

Step 8 - (Professional Edition Only) User self-authorization

After installation, Professional Edition users will have to authorize the Real Magnet app to show updated data. The first time they login after installation, they must:

  1. Enable pop-ups to show in their browser for Salesforce.com.
  2. Go to the detail page for any lead or contact.
  3. A pop-up will appear. Click Yes.

NOTE: Professional Edition users will need to repeat this process if they change their Salesforce password.

Optional Modifications

After installation, you may want users to view Thrive Marketing Enterprise campaign information that is not necessarily attached to a Salesforce campaign. This modification is possible by adding buttons to your views.

Contact or Lead Layout Custom Button

  1. Select Setup.
  2. Select Customize.
  3. Select Leads or Contacts.
  4. Select Buttons, Links and Actions.
  5. Click New Button or Link.
  6. For your Label, enter: Marketing Automation in Real Magnet.
  7. For your Description, enter: Marketing Automation Campaigns created in Real Magnet.
  8. For Display Type, select Detail Page Link.
  9. For Behavior, this is up to you (and configurable later).
  10. For Content Source, Select URL.
  11. In the white space below enter https://embedded.magnetmail.net/embedded/campaignListEmbedded.cfm.
  12. Click Save.
  13. You can now modify the layout for your Lead or Contact page to add this custom link.

Campaign Search Layout

  1. Select Setup.
  2. Select Customize.
  3. Select Campaigns.
  4. Select Buttons, Links and Actions.
  5. Click New Button or Link.
  6. For your Label, enter Marketing Automation in Real Magnet.
  7. For your Description, enter Marketing Automation Campaigns created in Real Magnet.
  8. For Display Type, select List Button.
  9. For Behavior, this is up to you (and configurable later).
  10. For Content Source, select URL.
  11. In the white space below, enter https://embedded.magnetmail.net/embedded/campaignListEmbedded.cfm.
  12. Click Save.
  13. Select Search Layouts.
  14. You can now select edit for Search Layouts and Campaigns List View and add the newly created button.
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