Communications Enterprise gives you the ability to integrate your Communications Enterprise marketing platform with your Salesforce CRM. Once integrated, information about leads and contacts will flow both ways, enabling your organization to quickly identify the best opportunities.
There are two levels of integration available:
Basic Salesforce Integration
NOTE: This level of integration is required for the Communications Enterprise integration.
The first level for Salesforce integration connects Salesforce leads and contacts to Communications Enterprise recipients. Information will be shared between the two systems based on a unique Salesforce ID. Messages sent to the recipients can be added to the Salesforce activity history. You can configure the integration to update the information in Salesforce, Communications Enterprise, or both based on changes in the other system.
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Salesforce Integration with Communications Enterprise
NOTE: This integration requires that the basic Salesforce integration already be installed.
Customers who use Communications Enterprise can also connect their automated campaigns to Salesforce to make marketing easier than ever before. Leads and contacts can be created in Salesforce when recipients respond to your campaigns. Assign points to prospects based on criteria you specify. Meanwhile, all this information can be made available to your entire company through your existing Salesforce platform.