A blog is defined as a free-form posting of thought or commentary, usually maintained by an individual or groups of individuals with regular entries. Most blogs serve as a platform for opinions, containing posts on one subject or topic, while other blogs serve as personal online diaries. In today's digital world, blogs have become increasingly popular; more than likely, you've seen, read, or at least heard of a blog.
On the Higher Logic platform, everyone can contribute blog articles to express their views, share industry best practices, or demonstrate their knowledge on a particular topic. Publishing your own articles gives you a platform to exchange and share your thoughts with your peers.
Over the years, blogs have become increasingly important to organizations as both a method of social networking and outlet for their communication strategy. Blogs allow their members to connect and share ideas in a less structured manner, and they often enable readers to post comments and rate articles, providing even more opportunities for them to interact with each other. More and more, blogs are evolving into more than just a way to communicate: They have become a way to reflect on life, express opinions, and share commonalities.
In addition to member-written articles, more and more organizations are using blogs for more direct purposes, like enhancing their communication and culture, and strengthening their marketing, branding, and public-relation goals.
With an understanding of the power and importance of blogs, they're included in Higher Logic's core product suite, along with a host of features. Blog articles can be published at the community and user level, and made available to the entire site, specific communities, or even externally to users who aren't members of your site. Higher Logic blogs also provide popular features like tagging articles, making them easier to organize and find, and the ability to rate and post comments to articles that interest you.
Your membership is a knowledgeable and valuable part of your industry; why not give them a voice through the power of blogs?
NOTE: Because blogs are a standard product on all Higher Logic sites, you'll have to hide the pages on which they're created and displayed if you don't want to include blogs on your site. The most recent blogs are generally included on Microsite and community Home pages, and community Home pages also often have a tab dedicated to its blogs.