Landing Pages automatically create Target Groups based on different criteria to help with your marketing efforts. Let’s take a look at the target groups that Higher Logic Informz automatically generates.
Automatic Target Groups
There are three automatic target groups related to landing pages, and visitors are assigned to a target group based on activity criteria (indicated in the target group name).
- Landing Page: Visited
- Landing Page: Submitted Form
- Landing Page: Visited but Did Not Submit Form
NOTE: The text "Landing Page" is replaced by the name of your landing page. For example, if your landing page is named "Subscription Page," you will have target groups named "Subscription Page: Visited," "Subscription Page: Submitted Form," and so forth.
You cannot manually change the name of the target group. However, if you change the name of the landing page, the target group name will automatically update.
When you create a landing page, you can specify a folder for the target group in the Save dialogue. The default folder is Landing Pages.
NOTE: If you delete, deactivate, or archive a landing page, the associated target groups remain active.