This article...

Explains the difference between the two Web Tracking reports, and how to access that which is the focus of this article.
Describes the Print and Download options.
Explains the widgets on the Overview tab of the Web Tracking Report page.
Discusses the other tabs of the report and how you can manage their data.

Web Tracking can be an invaluable tool if you understand how Higher Logic Thrive Marketing Professional (Thrive Marketing Professional) tracks user activity on your tracked web pages and, more importantly, what the results of that tracking translates to in the associated reporting.

Web Tracking pre-requisites

This article assumes two things:

Web tracking has been set up and enabled in your account. The set-up process is described in Set Up and Enable Web Tracking.
You are familiar with how web tracking works and what types of user activities it reports on. Introductory and planning information are provided in Web Tracking Overview & Best Practices.

Two Web Tracking reports

If you're taking advantage of the web tracking feature to record user activity on one or more domains, there are two reports that you can view in order to get differing levels of insights into that user activity.

The Web Tracking Report page in Admin provides high-level information about all web-tracking activity in your account.

NOTE: This report and its data are the focus of this article.

The Web Tracking report on the Details tab of the Mailing Activity Report (MAR) provides a more in-depth look at the activity that resulted from a single message (i.e., recipient activity that resulted from a link being clicked in the selected message).

The "sub-reports" of this report are described in Message-specific Web Tracking reports.

Web Tracking reports notes

As you review your web-tracking report data, keep in mind that both of these reports include data for ONLY:

activities that are performed by known users.
the pages that are set up to be tracked and which were visited.
the interactions that are set up to be tracked and which occurred.
the products that are set up to be tracked and which were purchased.
activities that occurred during a specified time frame (i.e., if you specify a date range, the report data are limited to tracked activities during that time frame only).
any of the above activities that have occurred after web tracking was set up; reports do not include "pre-web tracking" activity.

Access the Web Tracking Report page

The Web Tracking Report provides high-level web-tracking metrics for all web tracking-related activity for all of your account's messages.

To access this report:

Navigate to Admin > Web Tracking.

The Web Tracking Report page opens on the Overview tab which presents various metrics in different formats.

On this main page, you can:

Click into the Date Range fields to specify a range or click the Last Week dropdown to select a preset time period (the Date Range fields update to display the dates of your selection).

TIP: Your date selection persists. As you click and navigate through the report, the selected date range or time period is applied to the data. The report will, however, reset to the default (Last Week) if you navigate away from this page.

Click the tabs above the report to access metrics that are specific to that aspect (e.g., user visits, purchases) of the report.
Increase or decrease the width of your browser to alter the arrangement of the widgets (i.e., the numbers of rows and columns).

Print and Download

The widget-based reports on the Overview tab have a hamburger icon which, when clicked, has print and download options.

Print - opens the browser's Print dialog.
Download - these options download the report in the selected format; the file is available in your browser's download feature.

Overview tab

This tab has various web-tracking data in several widgets. The data are based on the metrics in the Metrics widget in the upper left.

Hover on a count in the Metrics widget (upper left) for a description of the metric.
Hover on any segment of a chart to display additional data that is specific to that segment.

The following table describes the report data in each widget. The data in the widgets are for only:

the activities that occurred during the selected date range or time period and
the pages, interactions, and purchases that are configured to be tracked.

Widget	Report Data
Metrics	These numbers are the source for the data in the other widgets. Hover on a count in the widget for a description of the metric.
Session Trends	The number of visits per day.
New Users Added	The number of new users who visited your site.
User Sources	The sources from which users visited your site.
Top Search Engines	The internet search engines that users most often used.
Social Networks	The social-media sites on which users have accounts.
Top Countries	The countries in which users reside.
Top Browsers	The web browsers that were used by visitors to your site.
User Bounces (Visited only 1 page)	The percentage of users who left the site after visiting only one page.
Pages Visited (More than 1 page visited)	The number of pages that were viewed during visits to your website.
Avg Duration by Number Pages Visited	The amount of time that was spent on a page based on the number of pages visited.
Online Purchases	The number of purchases that were made by users during visits to your website.

Other Web Tracking Report tabs

The report tabs (except the Overview tab) present the data in tables and are more straightforward.

Each table has a default set of columns; some tables have additional columns that you can add to the table.
There are buttons above each report table with which you can manage which data display and customize how it displays.

NOTE: The buttons that display depend on which report you've accessed; not all buttons are available for all reports.

Manage the report data

The following table describes the functionality of these buttons. In addition, you can:

click and drag a column divider to adjust the column width,
click and hold a column header and drag it left or right to reposition it in the table, and
click a column header to sort the data on that column (click again to reverse the sort order). The sort order is indicated by small up and down arrows.

Option	Use to...
Search	Search for one or more instances of the report metric based on similarities. Click the dropdowns to select your criteria and click Find.
Reset	Clear any search criteria that you have applied and restore the original set of report results.
Columns	Open the column-chooser pop up where you can add, remove, and re-order columns to customize which data display and how.
Export	Export the top-most 5,000 rows of the report to Microsoft Excel (click Download Excel File in the pop up). NOTE: If the report exceeds 5,000 rows, the system displays a pop-up message with an Email the file button. Click the button to receive an email message that contains the password-protected file. In the next pop up, note the password.
Target	Open a pop up and create a Target Group "on the fly".

Tabs of the report

The following table describes the tabs of the Web Tracking Report.

Tab	Report Data
Pages	The pages that are tracked and on which there was tracked activity during the selected time period.
Page Tags	The account-specific pages that are tagged for activity tracking.
Users	The "known users" who visited your site during the selected time period. NOTE: This tab displays only if at least one "known user" has visited your website during the selected time period.
Social Users	The "known users" who visited your site during the selected time period and who have a social-media account.
Interactions	The interactions that occurred on your site during the selected time period. NOTE: This tab displays only if at least one "known user" has performed a tracked interaction during the selected time period. NOTE: The Category and Action columns of this tab are populated with the values that were set up on the Interactions Planning Worksheet.
Purchases	The purchases that were made on your site during the selected time period. NOTE: This tab displays only if at least one "known user" has purchased a tracked item during the selected time period.

Hover-menu sub-reports

All of the tabs of the report have a hover menu in the left-most column. The menu is access to one or more sub-reports of the report you are currently viewing.

NOTE: The hover menu displays on the Social Users tab, but it does not have any sub-report options.

Hover on a menu to display its "sub-report" options.

Click an option to open that sub-report in an overlay dialog, such as the Users sub-report for the www.amap.org/events/annual_meeting/ page:

Sub-reports notes

Some of the sub-reports have the same management options as described above in Manage the report data; their functionality is identical.

Some of the sub-reports have the same name (e.g., the Interactions and Purchases reports have a Users sub-report). The data in these sub-reports are based on the current tab.

The available sub-reports are:

Users - a list of known users who, for example, performed the interaction or purchased the item.
Sources - a list of sources from which known users visited your site.
Tag Page - a list of the Page Tags that are assigned to the page.
Pages - a list of the pages to which the tag has been assigned.
Pages Visited - a list of the pages that the known user has visited.
Interactions - a list of the interactions that the known user has engaged with.

Web Tracking Reports Page in Admin