A good way to check whether you're receiving activity data from your site is to simply visit several of its pages and then check whether data is reported to Higher Logic Thrive Marketing Professional (Thrive Marketing Professional).
NOTE: During these tests, make sure you're aware of any excluded IP addresses in the Domain Setup for Web Tracking because web traffic at an excluded IP address won't be reported to Thrive Marketing Professional. It's common for an organization's IP address to be excluded in order to exclude, for example, staff visits from the tracking metrics. If your organization has done this, be sure to test on a different IP address.
See Enable Web Tracking to learn how to check your domains.
Page visit test
NOTE: If you have just enabled Web Tracking, spend some time navigating around your site to generate activity-based data.
To check whether site activity is generating data, view the Web Tracking Report in the Admin interface.
- Navigate to:
- Classic admin interface - Marketing Automation > Web Tracking
- New Admin Experience - Web Tracking
- Click the Pages tab.
If web tracking is working as expected, all pages of your website that have been visited will be listed in the Page column. (The JavaScript is on your site and is sending data to Thrive Marketing Professional.)
Users test
This test focuses on whether you have collected Contacts for use in target groups. In this case, Contacts are subscribers who have clicked a link to your site in one of your messages and visited your site.
To check whether your domain was properly set up:
- Publish a mailing to yourself and be sure that it includes a link to your site. (Links to the domains that you track are automatically configured to work with Web Tracking.)
NOTE: A test mailing won't work in this case, so be sure to publish a mailing for this test.
- When you receive the mailing, click the link to visit your site.
- On the site, look at the page's URL and make sure that two parameters (_zs and _zl) are appended to the URL.
NOTE: These parameters communicate which Thrive Marketing Professional subscribers are on your site (_zs) and validate their presence by attaching it to a Thrive Marketing Professional mailing record (_zl). Their presence confirms that you've properly configured your domain during Web Tracking setup.
To check whether your click-based site visit was recorded, view the Web Tracking Report in the Admin interface.
- Navigate to:
- Classic admin interface - Marketing Automation > Web Tracking
- New Admin Experience - Web Tracking
- Click the Users tab.
- Verify that your email address (from which you clicked the link) displays in the Email column.
Related articles
If data related to website visits is appearing in the report, now is a good time to consider using "interaction" and "purchase" Tracking Codes on your site. Both of these tracking options have dedicated tabs in the Web Tracking Report.
- Interaction tracking enables you to track visitor actions on your site (e.g., completing forms, watching videos, downloading documents) which can be helpful in understanding what content on your site resonates with, and appeals to your visitors.
To learn more, see Web Tracking - Interactions.
- Purchase tracking is a great way to record purchase transactions that occur on your site so that you can, for example, generate "thank you" and "follow up" messages. You can also use this data to create target groups that feed campaigns. Regardless of how you use the data, you'll have a record of all purchases with useful information (who; what; when; and how much).
To learn more, see Web Tracking - Purchases.