If you are using Web Tracking in your Higher Logic Thrive Marketing Professional (Thrive Marketing Professional) account, you should periodically check to ensure that tracking data is being recorded as expected.

An easy way to do this is to:

• simply visit several pages of your site and then
• check whether your visit and duration data is reported to Thrive Marketing Professional.

Excluded IP addresses

It's not uncommon for an organization to exclude some of its IP addresses in order to ensure that, for example, staff visits are not included in the tracking because they could skew the metrics. If your organization has done this, be sure to "test" from an IP address that is not excluded.

You can exclude IP addresses from tracking by specifying them in the IP Addresses to Ignore field when adding domains to your Web Tracking set up, as described in Enable Web Tracking.

Page visit test

NOTE: If you have just enabled Web Tracking, spend some time navigating around your site to generate activity-based data.

To check whether site activity is generating data, view the Web Tracking Report in the Admin interface.

1. Navigate to:

• Classic Admin interface - Marketing Automation > Web Tracking
• New Admin Experience - Web Tracking

2. Click the Pages tab.

If web tracking is working as expected, all pages of your website that have been visited will be listed in the Page column. (The JavaScript is on your site and is sending data to Thrive Marketing Professional.)

Users test

This test focuses on whether you have collected Contacts for use in target groups. In this case, Contacts are subscribers who have clicked a link to your site in one of your messages and visited your site.

To check whether your domain was properly set up:

1. Publish a mailing to yourself and be sure that it includes a link to your site. (Links to the domains that you track are automatically configured to work with Web Tracking.)

NOTE: A test mailing won't work in this case, so be sure to publish a mailing for this test.

2. When you receive the mailing, click the link to visit your site.
3. On the site, look at the page's URL and make sure that two parameters (_zs and _zl) are appended to the URL.

NOTE: These parameters communicate which Thrive Marketing Professional subscribers are on your site (_zs) and validate their presence by attaching it to a Thrive Marketing Professional mailing record (_zl). Their presence confirms that you've properly configured your domain during Web Tracking setup.

To check whether your click-based site visit was recorded, view the Web Tracking Report in the Admin interface.

1. Navigate to:

• Classic Admin interface - Marketing Automation > Web Tracking
• New Admin Experience - Web Tracking

2. Click the Users tab.
3. Verify that your email address (from which you clicked the link) displays in the Email column.

Related articles

If data related to website visits is appearing in the report, now is a good time to consider using "interaction" and "purchase" Tracking Codes on your site. Both of these tracking options have dedicated tabs in the Web Tracking Report.

• Interaction tracking enables you to track visitor actions on your site (e.g., completing forms, watching videos, downloading documents) which can be helpful in understanding what content on your site resonates with, and appeals to your visitors.

To learn more, see Web Tracking - Interactions.

• Purchase tracking is a great way to record purchase transactions that occur on your site so that you can, for example, generate "thank you" and "follow up" messages. You can also use this data to create target groups that feed campaigns. Regardless of how you use the data, you'll have a record of all purchases with useful information (who; what; when; and how much).

To learn more, see Web Tracking - Purchases.