If you've ever drafted a message, it's likely you not only spent a lot of time writing it but also deciding on the best formatting for your content. Fortunately, it's easy to copy your content it to make the creation of future messages even easier.

Copying content layouts within Message Content areas (MCA) in Message Designer (see Message Content) can be accomplished with the click of a button, and there are two benefits to doing so:

• You can copy content and modify it for content-level targeting.
• You can save time and re-purpose a content type you've already formatted (which is especially helpful if you prefer not to use custom layouts).

Copy content

1. Navigate to Messages > List.
2. Create a message or edit an existing one.
3. On the Design Message tab, click Add Content and add any images and text, and then format your content (if there's existing content you want to copy instead, simply click to select it).
4. Click to select the content you want to copy and click the Copy Layout icon.

Message Designer creates a copy of the content in the same MCA, but the copy does not inherit the Name and content-level targeting options properties.

You can now edit the copy.

NOTE: Once your MCA contains its maximum number of content layouts, you cannot copy any additional content (the layout headers no longer display the Copy Layout icon until you delete an existing one).

Move copied content

You can drag and drop a copied content layout into a different MCA.

Limitations

Moving copied content layouts is simple and useful, but keep the following limitations in mind:

• You can move copied content from one MCA to another only if the destination MCA supports the content type. For example, you cannot move a Text with Headline content type into an MCA that supports only Image with Text content types.
• You can't move a copied content layout into an MCA that is at its maximum number of content.

Copy A/B Test content

Message Designer only supports one content-level A/B test per message. However, you may copy the A or B versions within the MCA (as long as the MCA has not reached its maximum number of content layouts).

EXAMPLE: If you click the Copy Layout icon for the A content, the copy will contain the same content and formatting as the A content. However, it will not contain any A/B testing properties. You can copy both the A and B versions into the same MCA (they are independent from the A/B test).

Copy content in Templates

You can copy MCAs in Template Designer as well. This creates a new MCA within the same section that uses the same properties (Maximum Content Layouts, Maximum Columns, and Allowed Content Types) as the original MCA - except the Name field.