Benchmarks are a way to measure your metrics and compare your goals and successes with your industry peers. These benchmarks can give you a sense of where you stand within your industry. Let’s look at how to set benchmark information and what you can do with the data that you collect.
Set a Unique Benchmark
Benchmarks are set with your Classification. A variety of classifications are available, so select the one that best suits your industry. This is critical to ensuring that your metrics are properly tracked.
- Navigate to Admin > System Settings.
- Click the Classification dropdown.
- Scroll to the bottom of the page and click Update to save your changes.
Now, whenever referring to benchmarks (such as in the Mailing Summary Report), your metrics are compared to your industry’s metrics.
When you see a white dashed line (1) in a report, you’ll see your industry benchmark; that is, where your industry typically performs for a specific aspect of your mailings. A note (2) icon in the report indicates that your metrics do not meet the industry standard.
Click Benchmarking Details to see your industry benchmarks.
You’ll often use benchmarks in strategic ways, such as setting goals, measuring your effectiveness, and comparing your mailing frequency and volume. Use the information that you harvest to change areas that need improvement, but also use the benchmark information as a reassurance that you're performing well.