This article...
- Explains that Interest Target Groups are a good way to organize contacts based on their specified interests.
- Indicates that Interest Target Groups can be automatically created in two ways, as well as manually created.
- Directs readers to the Groups page in the Admin interface where they can create and configure an Interest Target Group.
- Describes assigning Interest Target Groups to contacts during the contact-upload process.
Interest Target Groups in your account
Interest Target Groups are a way to manage your contacts according to their specified interests (see Interest Fields).
An Interest Target Group is automatically created:
- when you create an Interest on the Profile Fields page and
- during the contact upload process.
Interest Target Groups can also be manually created, as described below.
You can use Interest Target Groups to group contacts into lists that represent:
- an area of interest for your audience or
- a certain type of message that the contacts in the group should receive.
These lists can act as distribution lists for messages or they can be built in as opt-in/opt-out groups that allow you to manage which types of messages the contacts receive.
Manually create an Interest Target Group
- Access the Admin interface.
- Navigate to Contacts > Groups.
- Click Create.
- Select Interests from the menu, and then click Create.
- In the Add Interest pop-up:
-
- Enter a name for your Interest.
- Click the Target Group Folder and select a folder to store the Target Group. You can click Edit and create a new folder.
- Optionally, enter a description for the Interest.
- Click Save to create the Interest Target Group in the selected folder.
Assign an Interest during contact upload
- Access the Admin interface.
- Navigate to Contacts > Upload > Contacts.
- Continue through the upload steps to Step 3 - Select interests. For help with this, see Step 3 - Apply interests in Upload Contacts.
- Highlight an Interest from the Available Interests list and click Select >> to move it into the Selected Interests list. (Similarly, highlight an Interest from the Selected Interests list and click << Remove to remove it.)
- If you want to create a new Interest, you can do so right from this dialog:
-
- Enter a name in the Create new interest field.
- Click the Select Folder menu to select a folder to store it.
- Click Add to create the Interest.
- Click OK to confirm the action.
The new Interest displays in the Selected Interests menu (the Target Group is created automatically).
- Click Upload.