Overview

The Marketing Automation Enterprise (MAE) (formerly Real Magnet) Personify integration utilizes the Real Magnet Universal Webservice. It is compatible across all browsers and can be used in conjunction with the MAE’s platform. The integration is compatible with Personify 7.3 or higher. 

After the integration is established, customer teams can create the scheduled upload of data to MAE with a comprehensive activity sync daily.

1. Upload SQL Views and Marketing Lists
2. Automatic and manual syncing of groups 
3. Use of Personify fields for personalization in a message
4. Mailing activity tracking written to individual records in Personify
5. Unsubscribe/Resubscribe tracking information added to individual records in Personify

Important Notes

Marketing Automation Enterprise was formerly called Real Magnet (RM), you’ll see several references to Real Magnet in subsequent documentation.

Requirements

1. Personify versions 7.3 or higher
2. Understanding of the MAE System
   1. Training on using the Marketing Automation Upload Scheduler
3. Understanding of Personify
   1. Understanding of how to create Marketing Lists and SQL Views Personify