NOTE: This article references "Real Magnet" - a previous name of the Higher Logic Thrive Marketing Enterprise (Thrive Marketing Enterprise) product.

The Email Domain Tracking feature allows you to add, manage, and report on the domains of various Email Service Providers (ESPs) and private organizations that you send messages to. With this tool, you can monitor email activity and recipient engagement across selected domains—giving you specific insight into deliverability, opens, clicks, and bounces based on recipient domains (such as gmail.com, outlook.com, or private corporate domains).

Primary purposes of domain tracking

• Monitor email activity by domain: Track the performance of your emails across major public ESP domains (e.g., Gmail, Yahoo, AOL) as well as custom or private domains (e.g., your clients' or organization's email domains). This enables granular analysis, such as identifying which domains have high engagement or deliverability issues.
• Deliverability diagnostics: If certain domains are experiencing bounce-backs, undeliverables, or low engagement, domain tracking helps you isolate these problems and take corrective action—such as updating authentication, warming domains, or contacting administrators for allowlisting.
• Custom domain management: You can add private or organizational domains to your tracking, manage which domains are actively being monitored, and suspend or remove tracking as needed.
• Reporting and analysis: Access reports showing email activity for each tracked domain, which is vital for troubleshooting deliverability and understanding audience behavior segmented by domain.

Access your email domains

1. Access the Admin interface.
2. Navigate to Messages > Analytics > Domain Tracking.

Use this page to add and manage email domains for your account. All email activity will be tracked for the domains that are selected.

The page has two sections: Real Magnet Default Domains and Custom Domains.

• Real Magnet Default Domains - the better-known and more frequently used email-service domains. These are preloaded as a convenience.
• Custom Domains - the email-service domains that an admin has added to your account. These are the "private domains" (see Private Domains) with which your account exchanges email activity. Their listing here implies that they are approved domains.

Add a domain

To add an email domain:

1. Type a valid domain in the field at the top of the page.
2. Click Go.

The page refreshes and the domain displays in alphabetical order in the Custom Domains list; its Default box is checked.

Default Domains

This section lists the more common "public" domains. These cannot be deleted from the list, but you can uncheck a domain's Default box to no longer track email activity for the domain.

Others is what appears for any email sent to a domain that is not in the list.

Custom Domains

This section lists all the domains that have been added by an admin in your account. These "private" domains could belong to organizations with which you have frequent email contact, and this enables you to track and report on that email activity.

• To suspend email-tracking activity, uncheck a domain's Default check box.
• To remove a domain that you no longer want to track, click the X and click Delete at the prompt.

The page refreshes and the domain no longer appears in the list.

Related articles

The Deliverability section of our knowledge base has related information, including:

• Domain Warming When Using a New "From" Address
• Maintaining a Good Sender Reputation
• Email Authentication