Higher Logic performs list validations using our trusted third-party tool upon request. This process helps identify invalid, risky, or non-engaged email addresses, ensuring you're sending to a clean and engaged audience, improving both deliverability and engagement.
To request this service, email us at:
Once your list validation is complete, Higher Logic will give you a file to review the results. Refer to the sections below to learn how to interpret your results.
Status definitions
- Valid: Valid - The email address is a valid account.
- Invalid: Address Invalid - The email address format is incorrect. Example: james0uwerwe#com is not a correct email format like inbox@domain.com.
- Invalid: Domain Invalid - The email address is associated with a domain that doesn't exist. Example: inbox@briteeeeverify.com pertains to a non-existent domain.
- Invalid: Account Invalid - The email account (the inbox) does not exist at the given domain. Example: not-an-inbox@briteverify.com results in an email account invalid status.
- Invalid: Mailbox Full - The inbox is full and cannot accept new mail, resulting in a soft bounce. TIP: Consider holding sends to this address until the status is cleared.
- Risky: Role Address - The email address is for a role, like sales@ or support@. These addresses underperform compared to individual addresses.
- Risky: Disposable - The email address is temporary and will self-destruct. Typically, these do not provide value.
- Risky: Accept-All - The domain always indicates email addresses are valid, even if they are not. This may lead to bounces later.
CAUTION: If your ESP’s bounce threshold is 5% or less: Suppress. If your ESP has given you a dedicated IP: Mail slowly.
- Risky: Unknown - The email address appears valid but the domain is not responding. This could be temporary or a sign of a failing domain.
CAUTION: If your ESP’s bounce threshold is 5% or less: Suppress. If your ESP has given you a dedicated IP: Mail slowly.
How should you proceed?
Our recommended next steps are:
- Ignore the Valid: Valid and Risky: Role Address email addresses.
- Unsubscribe the email addresses that fall into these categories:
- Account Invalid
- Address Invalid
- Domain Invalid
- Risky Disposable
- Your organization will need to decide whether to Ignore or Unsubscribe Invalid: Mailbox Full, Risky: Accept-All and Risky: Unknown addresses.