Profile Fields are where you store attributes about your contacts. These include free-form fields, called personal information, and picklists, called demographics. You can also create flags to indicate if a contact is a member of an interest group or an opt-out group.

Profile Fields types

You can create the following types of Profile Fields:

• Personal Information - Accommodates a variety of data types. It's used as a personalization field in messages and can be used for targeting, too. See Personal Info Profile Fields.
• Demographics - Has a limited set of values, such as gender, state, and country. See Demographic Category Profile Fields.
• Interest - Use to organize your contacts so that you can build interest-based target groups to which you can send messages. See Interest Profile Fields.
• Opt-outs - Allows contacts to indicate they want to stop receiving certain types of messages, as opposed to globally unsubscribing from all your messages. See Opt-Out Profile Fields.

Related articles

See Create & Manage Profile Fields to learn how to create, edit, and delete Profile Fields, as well as how to export a list of your Profile Fields.