Profile Fields are where you store attributes about your contacts. These include free-form fields, called personal information, and picklists, called demographics. You can also create flags to indicate if a contact is a member of an interest group or an opt-out group.
Profile field types
You can create the following types of profile field:
- Personal Information - Accommodates a variety of data types. It's used as a personalization field in messages, and can be used for targeting too. See Personal Info Profile Fields.
- Demographics - Has a limited set of values, such as gender, state, and country. See Demographic Category Profile Fields.
- Interest - Helps you to organize your contacts so that you can build interest-based target groups to which you can send messages. See Interest Profile Fields.
- Opt-outs - Allows contacts to indicate they wish to stop receiving a certain type of message, as opposed to universally unsubscribing from all your messages. See Opt-Out Profile Fields.
See Manage Profile Fields to learn how to create, edit, and delete profile fields, as well as how to export a list of your profile fields.