As you employ your email-marketing strategies, you'll inevitably want to understand the high-level metrics from your mailings. The Message Summary Reports (MSR) offer a birds-eye view of all of your messages — and you can apply filters to refine which data you want the reports to contain.
Reviewing these data and the performance of your messages might lead you to reconsider your message practices and the results might illuminate aspects of your messages that could benefit from changing your current practices.
NOTE: References to Message Summary Reports reflect a rebranding initiative. Message Summary Reports and Mailing Summary Reports refer to the same set of reports with the same options and functionality.
TIP: Also check out the Mailing Activity Report for metrics that are specific to each mailing.
Access the Message Summary Reports
- Access the Admin interface and click the Communications tab above the search field.
- Navigate to Messages > Reports > Message Summary Reports.
The Message Summary Reports opens on the Select Messages tab.
Message Summary Reports
After you have specified filters (on the Select Messages tab) to refine which data you want the reports to contain, click the View Reports tab to choose a report to view.
- Click the name of a report category to expand the category and access its reports.
Related articles
Use the links below to access the individual articles that detail the reports in each category.
- Overview Reports (Higher Logic Thrive Communications)
- View Trends Over Time Reports (Higher Logic Thrive Communications)
- Answer Marketing Questions Reports (Higher Logic Thrive Communications)
- Compare Mailing Results Reports (Higher Logic Thrive Communications)
- Examine Tabular Results Reports (Higher Logic Thrive Communications)
- Analyze Subscribers Reports (Higher Logic Thrive Communications)
- Domains Reports (Higher Logic Thrive Communications)