The Admin Dashboard ("the Dashboard") is the default "landing page" when you access Higher Logic Thrive Marketing Enterprise (Thrive Marketing Enterprise). It displays charts that provide various metrics so that you can quickly get a graphical overview of your Thrive Marketing activity and engagement.
TIP: As you work in the Admin interface, you can easily return to the Dashboard by clicking the Higher Logic logo that's at the top banner of all Admin interface pages.
Dashboard filters
By default, all charts display data for the past 90 days.
The Dashboard has two filtering options that you can use to change the date range in order to see historical activity and engagement metrics for your messages. The two filtering options are the:
- Global filter - which will be applied to all charts.
- Chart filters - which will be applied to only the chart that hosts it.
Filter notes
TIP: Check out Dashboard date picker, below, for a date-picking tip.
- When you apply filters to the Dashboard charts, the filters are associated to your unique login and remain in effect until you log out and end the session.
- Any filtering you apply remains in effect until you:
Global filter
You can use the global filter to easily apply a date range -- other than the "past 90 days" default -- simultaneously to all your Dashboard charts.
- Click the Filter icon in the upper right of the Dashboard to open the global filter option.
When using this filter, consider:
- The date range that you set will be applied to only those charts that have a filter option.
- The filter's date range is valid for the current log-in session only; chart data will reset to the "past 90 days" default upon log out.
- The date range that you set is not preserved in the global filter; it resets to the "past 90 days" default.
- You can set the global filter so that the date range is applied to all charts, but you can then manage individual charts with the chart-specific filters and "Clear Filter" options.
- The global filter will supersede any chart-specific filters that were applied before it.
- If the global filter is applied, all chart-specific filter icons display as orange to indicate that the chart data is filtered. The global filter icon never changes color.
TIP: You cannot "undo" a global filter. If you want to reset the charts to the "past 90 days," open the Global Filters dialog, check the Date box (the default date range displays), and click Apply.
Chart filters
Several of the charts have an individual filter that you can configure in order to see metrics other than the "past 90 days" default or what the global filter is displaying.
- Click a chart-specific Filter icon in the upper right of the chart.
When using this filter, consider:
- The filter's date range is valid for the current log-in session only; chart data will reset to the "past 90 days" default upon log out.
- The chart-specific filter will supersede any global filter that was applied before it.
- If a chart-specific filter is applied, the chart's filter icon displays as orange to indicate that the chart data is filtered (as shown below).
Dashboard charts
This section details the Dashboard charts.
Sends by Day
This line graph reports on how many messages were sent each day during the specified date range.
TIP: You can hover on this chart for detailed information.
Unsubscribes by Month
This bar chart reports on how many users unsubscribed from your messages during each month of the specified date range.
TIP: You can hover on this chart for detailed information.
Open Rate by Time of Day
This heat map chart presents a color-coded representation of how many messages were opened at what time of day on each day of the week during the specified date range.
TIP: You can hover on this chart for detailed information.
Messages by Month
This bar chart presents a monthly breakdown of the Delivery Rates (blue bar), Open Rates (red bar), and Click Rates (orange bar) of your messages during the specified date range.
TIP: You can hover on this chart for detailed information.
Marketing metrics in your community
If you also have our community product, Higher Logic Thrive Community (Thrive Community), the Dashboard in that Admin interface will have a MARKETING tab.
The tab offers the convenience of being able to view marketing metrics from your Thrive Marketing product account while in your Thrive Community account. The charts and metrics that display are the same as those described in this article.
Dashboard date picker
The date picker in all Higher Logic Dashboards has a convenient way of navigating to historical dates.
When you click the calendar icon, the calendar from the current month displays.
- click the center bar of the dropdown to see a list of months;
- click the center bar again to see a list of years;
- click the center bar again to see a list of decades.
Related articles
Message activity is tracked and recorded in several places. Check out the following articles for more information.
You should also be familiar with our Deliverability Tasks and see our recommendations for Maintaining a Good Sender Reputation.