In Higher Logic Thrive Marketing Professional, you can store information about your contacts in Profile Fields. There are different types of Profile Fields (such as free-form fields and picklists) for a variety of uses.

Access Profile Fields

To view your account's Profile Fields, navigate to Contacts > Profile Fields.

Profile Fields types

You can create the following types of Profile Fields:

• Personal Information - Accommodates a variety of data types. It's used as a personalization field in messages, and can be used for targeting. See Personal Info Profile Fields.
• Demographics - Has a limited set of values, such as gender, state, and country. See Demographic Category Profile Fields.
• Interest - Helps you to organize your contacts so that you can build interest-based target groups to which you can send messages. See Interest Profile Fields.
• Opt-outs - Allows contacts to indicate they want to stop receiving a certain type of message, as opposed to universally unsubscribing from all your messages. See Opt-Out Profile Fields.

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