Profile Fields are where you store attributes about your subscribers. These include free-form fields, called personal information, and picklists, called demographic categories. You can also create flags to indicate if a subscriber is a member of an interest group or an opt-out group.
Access Profile Fields
To view your account's Profile Fields, navigate to Subscribers > Profile Fields.
- A Personal Info field is where you store information about your subscribers, like First Name, Status, Age, or Birthday. While you can manually enter data into these fields, you'll generally be using the Subscriber Upload feature to bring data into them.
See Personal Info Fields to learn more.
- A Demographic Category is a Profile Info field limited to a set of values. A few examples would be gender, state, and country. For gender, you might have the choices be Male, Female, or Prefer Not To Say. You create these Demographics as the values within the Demographic Category.
See Demographic Category Fields to learn more.
- Interest fields enable you to organize your subscribers into groups (e.g., to denote subscription preferences). They are found on a subscription management web form that allows subscribers to opt in to or opt out of (depending on how the form is designed) your organization's various email communications.
You can also use Interest fields to build interest-based Target Groups (e.g., to target people to invite to an event, people that purchased a product, or perhaps people in your association with a certain status or title).
See Interest Fields to learn more.
- Opt-outs offer your subscribers a way to indicate they wish to stop receiving a certain type of mailing, as opposed to universally unsubscribing from all of your mailings.
See Opt-Out Fields to learn more.
Profile Fields page
All of your Profile Fields are organized by type. To filter which field types are listed, select a type from the menu on the right.
You can also change the size of the field icons using the two buttons highlighted below.
NOTE: The larger view will show you the default value for Personal Info and Demographics.
Each page shows a maximum of 500 fields. If you have more than 500, you'll be able to view these additional pages using the page numbers at the bottom of the page.
Interests on Landing Pages
If an Interest field has been added to a landing page and then gets unchecked here, that Interest will be automatically removed from all subsequent uses of that landing page. Recheck the interest to re-add it to the landing page.