Every time you send a transactional message, its metrics are recorded in a corresponding report: the Mailing Activity Report (MAR). Each MAR is specific to one message.
You can review the various metrics of the MAR to see key statistics, and you can share it with colleagues for review and discussion.
Access a Mailing Activity Report
- On the Messages > List page, access the Sent list.
- Select a message and click Track.
A report for the selected message is generated, with data organized in the following tabs:
- Snapshot - A high-level view of all major benchmarks and statistics.
- Key Metrics - Key statistics of the message. See Key Metrics Tab.
- Details - Granular details about many different reporting options, ranging from deliveries to open rate to web tracking. See Details Tab.
- Published Mailing - A view of the published message along with a "heat map" showing the message locations (e.g., links) that had the most user interactions. See Published Mailing Tab.
- Options - Shows the meta-data (e.g., subject, dates, addresses) associated with the message.
NOTE: You should wait at least 24 hours before reviewing a MAR so that contacts have had a chance to interact with the transactional message.
Share the report
There are two ways to share the report with others in your organization:
- Share specific details
- Export details
Share details
The pie graphs on the Snapshot tab have a hamburger icon which, when clicked, has the following print and download options.
- Print - opens the browser's Print dialog.
- Download - these options download the report in the selected format; the file is available in your browser's download feature:
Export the report
Table-based reports include an Export option that enables you to save their data to a Microsoft Excel spreadsheet, which can then be shared.