Using a compound target group is an easy way to:

• combine two or more target groups into one,
• exclude subscribers from a target group,
• or require subscribers to meet the criteria of multiple target groups in order to better segment your list.

A compound target group can also be used to combine target group information from different sources. For example, renewal information from your AMS/CRM, mailing activity from Higher Logic Thrive Marketing Professional (Thrive Marketing Professional), web tracking from your web site, and even activity from your Higher Logic community can all be combined in a compound target group.

Create a Compound Target Group

1. Navigate to Subscribers > Target Groups.

2. Click Create.
3. Select Action-Based from the menu.
4. Click Create in the pop-up.

5. Enter a Name for your target group in the corresponding field. Then, click the Folder dropdown list to select a folder for your target group.

6. Select the target groups from the folders you want added to or excluded from the compound (to select more than one group at a time, hold down the Ctrl key and then click each target group).
7. Click Include or Exclude to place the target group in the desired part of the compound.
8. Once all the target groups have been added, make sure you've select the appropriate options of In all or In one or more.

1. Selecting In all creates a compound of subscribers that are in all of the selected target groups you've selected.
2. Selecting In one or more creates a compound of subscribers that are found in any of the selected target groups.

9. Click Create Target Group to save the new compound.

While the mechanics behind a compound target group are fairly simple, the potential impact on your marketing and outreach is huge. Incorporating a variety of interactions, conversion, and touch points - as represented by membership in a target group - propels your campaigns to be laser focused and optimized using all the data available to you.