An online version of a mailing can be viewed in a browser. Subscribers will find this to be a welcome alternative if a mailing is not rendering properly in their email client. Additionally, when subscribers share your content via social media, they'll share the online version.
Each individual story of a mailing can be included or excluded in the online version, giving you a lot of freedom to either replicate a mailing or alter it's online version, if needed.
- In the story of a mailing, check/uncheck the Include in Online Version box (the checkbox is checked by default) to control whether it's included in the online version or not.
- Click Save to finish.
NOTE: Any personalizations used in the online version display their default value.
- You can also add online versions through social sharing. In the HTML Editor, click Social Networking in the toolbar to open the Insert Social Networking window.
- Under the Link the post to heading, click the Web Version of this Mailing option.
- Click Insert to add your online version link.
NOTE: Online story versions never expire; they don't have a date limit, and exist forever in Marketing Automation Professional. However, while the online version remains in the database forever, it won't display if the mailing has been deleted or (for individual versions) if the corresponding subscriber has been unsubscribed.
NOTE: When using story-level targeting, subscribers only see the information for the target groups they're in. If the online version is enabled, and a subscriber goes to the online version, he or she sees any content regardless of whether or not it was assigned to his or her target group. Make sure you're mindful of the online version when using story-level targeting.