After you've gathered information about your subscribers, you can put them into Target Groups to more easily manage them.

Target Groups are customized subsets of your entire subscriber base. You can define a "commonality" amongst your subscribers and then create Target Groups to segment your subscribers based on that commonality.

EXAMPLE: The commonality could be based on professional interests, country of residence, or age range; whatever works for the managing of your account.

Ultimately, Target Groups let you tailor your mailings, campaigns, and landing pages to your subsets of subscribers.

Target Group types

Higher Logic Thrive Marketing Professional (Thrive Marketing Professional) offers several types of Target Groups. The benefit of having Target Group types is that you can refine your subsets of subscribers even more for better management and targeting.

Click the links below to learn more about each type.

• Action-based Target Groups
• Compound Target Groups
• Demographic Target Groups
• Interest Target Groups
• Landing Page Activity Target Groups
• Personalization Target Groups

Access & manage Target Groups

To access and manage your Target Groups:

1. Access the Admin interface.
2. Navigate to Contacts > Groups.

• Use the Target Groups table to view and manage your Target Groups as described in Manage your Target Groups and other articles in the Target Groups section of our knowledge base.

Target Groups and your integration

If your Thrive Marketing Professional account is associated to and managed by an integrated AMS/CRM database, visit the Thrive Marketing Professional Integrations category of our knowledge base for information on using Target Groups with your integration.