After you've gathered information about your subscribers, you can put them into Target Groups to more easily manage them.
Target Groups are customized subsets of your entire subscriber base. You can define a "commonality" amongst your subscribers and then create Target Groups to segment your subscribers based on that commonality.
EXAMPLE: The commonality could be based on gender, country of residence, or age range; whatever works for the managing of your account.
Ultimately, Target Groups let you tailor your mailings, campaigns, and landing pages to these different subsets of subscribers.
Target Group types
Communications Professional offers several types of Target Groups. The benefit of having Target Group types is that you can refine your subsets of subscribers even more for better management and targeting.
Click the links below to learn more about each type.
- Action-based Target Groups
- Compound Target Groups
- Demographic Target Groups
- Interest Target Groups
- Landing Page Activity Target Groups
- Personalization Target Groups
Access & manage Target Groups
To access and manage your Target Groups, navigate to Subscribers > Target Groups.
The Target Groups table (shown below) is where you can view and manage (create, edit, delete) your Target Groups.
Hover on the menu icon to the left of a Target Group to access a set of options that you can use to manage that Target Group.
NOTE: Refer to this section of our knowledge base to learn more about creating and managing Target Groups..
Target Groups and your integration
If your Communications Professional account is associated to and managed by an integration database, visit the Integrations - Communications Professional section for information on using Target Groups with an integration.