There are a variety of message- and mailing-related reports available in Higher Logic Thrive Marketing Professional (Thrive Marketing Professional). These reports are easily accessible in the Admin interface and provide both high-level metrics for your mailings and granular details of individual messages.

Use these reports to understand your mailings' performance and your recipients' engagement.

Mailing Activity Report - provides, as the name implies, information about activity that a mailing generated. The activities include opens, link clicks, forwards, and even whether recipients unsubscribe from your mailings via a link in the message.

• This report is described below. See Mailing Activity Report Overview for more detailed information.

Message Summary Reports - offer a high-level view of your mailings by focusing on the performance of your templates; which day of the week gets more opens and clicks; and which quantities of messages work best for your audiences.

• This report is described below. See Message Summary Reports Overview for more detailed information.

Mailing Activity Report

If there's only one report to know about in Thrive Marketing Professional, it’s the Mailing Activity Report. Every time you send a message, Thrive Marketing Professional creates a corresponding report with the metrics for that message. While you may be eager to see things right away, try to let 24-48 hours elapse before reviewing a report. This gives enough time for most subscribers to have a chance to view and interact with the message.

NOTE: Mailing Activity Reports are specific to individual sent messages.

To access a message's activity report:

1. Navigate to Messages > List.
2. Click the down arrow to the right of the page title and select Sent.

3. Click a message to select it, and then click Track.

The following tabs are available in each report:

• Snapshot - A high-level view of all major benchmarks and statistics.
• Key Metrics - Any key statistics regarding your mailings.
• Details - Granular details about many different reporting options ranging from deliveries to open rate to web tracking, etc.
• Published Mailing - A view of the published mailing along with a heat map that lets you view the mailing locations that had the most user-interactions (links, etc.).
• Options - Shows the meta-data associated with the mailing (subject, dates, addresses, etc.).

Message Summary Reports

While Mailing Activity Reports give you a good look into individual messages, sometimes you want a birds-eye view of everything. This is where the Message Summary Reports come into play. This report offers a view of all your messages in one convenient, searchable package.

To access it:

1. Navigate to Messages > Reports > Message Summary Reports.
2. The Select Messages tab is where you apply filters to refine the report's results. These filters are described in detail in Filter the Message Summary Reports.

3. Click View Reports to view the summary details for your chosen mailings.

Remember...

Reporting is one of Thrive Marketing Professional's most powerful features, and this article only scratches the surface of what you can find. Always feel free to take a look at the finer details of reports - they provide you insights that you might otherwise be unable to discern.