Landing Pages provide a way to create custom input forms, unsubscribe forms, and content landing pages in Marketing Automation Professional (MA Professional). Through MA Professional’s design-friendly editor, users can customize the look and style of these pages with ease.

Before creating your landing page, take a look at the Landing Pages Best Practices.

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Landing Page Types

MA Professional offers a few types of landing pages for different needs. These are available to all clients.

• Form - A landing page that can collect and update new and existing subscriber data.
• Content Only - A static-content landing page that can contain text, images, and links. You cannot collect data with this form.
• Unsubscribe Form - A landing page that is exclusively intended to let subscribers unsubscribe from mailings. It includes an area for the unsubscribe email and can include a reason list.
• Custom - Select a user-created landing page template.

Choose a Landing Page Template

1. Navigate to Marketing Automation > Landing Pages.
2. Click Create.

The Landing Page Template Gallery opens.

3. Click the tab for the type of landing page form you want.
4. Use the left and right arrows to navigate among the templates. Click a template to use as the basis for your landing page form.
5. Click Save. You will be prompted for the following information:

• Name - The landing page name for your account.
• Filename - An HTML page name (invalid characters will be replaced with underscores).
• Landing Page Folder
• Target Group Folder (for automatically generated target groups)
• Description

NOTE: You will only receive the Save Landing Page pop-up the first time you click Save. To access this pop-up in the future, click the Settings icon.

6. Click Save to finish.

An Effective Landing Page

The image below is that of a landing page that has just been designed.