This article...
- Details the different types of Landing Pages.
- Explains how to create and customize a Landing Page using the template gallery.
- Describes the steps for naming, saving, and organizing Landing Pages within folders.
Landing Pages provide a way to create custom input forms, unsubscribe forms, and content Landing Pages. Admins can use Landing Page Designer to easily customize the look and style of Landing Pages.
Before creating a Landing Page, take a look at the Landing Pages Best Practices.
Watch the video
Click the image to link to a HUG Education Library video that is related to the content in this article.
Landing Page types
There are several types of Landing Pages, all of which are available in all customer accounts.
- Form - A page that can collect and update new and existing subscriber data.
- Content Only - A static-content page that can contain text, images, and links. You cannot collect data with this form.
- Unsubscribe Form - A page that is exclusively intended to let subscribers unsubscribe from mailings. It includes an area for the unsubscribe email and can include a reason list.
- Custom - Select a user-created landing page template.
Create a Landing Page
See Landing Page Templates to learn more about Landing Page templates.
- Navigate to Landing Pages.
- Click Create.
The Landing Page Template Gallery opens.
- Click the tab for the type of Landing Page you want.
- Use the left and right arrows to navigate among the templates. Click a template to use as the basis for your Landing Page.
- Click Save.
On the Save Landing Page dialog:
- Name - the name of the Landing Page as it displays in your account
- Filename - the HTML page name (invalid characters are replaced with underscores)
- Landing Page Folder - the folder in which to store the Landing Page
- Target Group Folder - the folder in which to store the auto-created target groups; see Landing Pages Target Groups
- Description - a summary of the purpose of the Landing Page that displays in you account
TIP: To access this dialog later, click the Settings icon in the upper right of Landing Page Designer.
- Click Save to finish.
An effective Landing Page
The image below is that of a Landing Page that has just been designed.
|
|
1. A brief, descriptive title that tells subscribers the purpose of the page. |
| 2. A brief instructional message. | |
| 3. The subscriber options presented clearly and concisely. | |
| 4. A reminder about actions. |