Landing Pages are online forms on dedicated web pages (they have unique URLs) that exist — not as part of your standard website — but as part of a marketing campaign. Their main purpose is to gather information from your contacts, but they can be further configured to perform a follow-up action, such as sending a message or setting a value in your database.
This article describes how to access and manage your Landing Page Campaigns on a single list page.
The creation process and the editing options are described in Create & Edit Landing Page Campaigns.
Landing Pages notes
The Sections that are referenced below are in the companion article, Create & Edit Landing Page Campaigns.
Landing pages can be:
- Embedded on your site or hosted by Higher Logic and promoted through search-engine optimization, as described in Section 3: Configure Landing Page Hosting.
Landing Page Campaigns can be:
- Configured to take actions after a landing page is submitted, as described in Section 4: Define Post Submission Actions.
- Set up to trigger database-management activity on external, integrated databases, as described in Section 5: Integration Options.
Landing Pages in a campaign
Below are a few things you should know about when using a landing page in a campaign.
- Landing pages must include, at a minimum, an email address field.
- Landing pages are designed exclusively to collect data that map to personal and demographic fields; they are not intended for preference management (i.e., contacts managing their communications preferences). Preference management is handled by Preference Management Pages.
- If your account is using Custom Fields, Shared Enhanced Fields, and/or Private Enhanced Fields, they (as well as Standard Fields) can be inserted on a landing page via a Form Field zone (see Message Editor Zones) to simplify data collection.
TIP: Use the Landing Page Templates page to create and manage the templates that serve as the basis for you landing pages. Templates make it easy to apply a consistent appearance (such as your organization's color scheme) to your landing pages. Each Landing Page Campaign can then be customized for its specific purpose, while maintaining that consistent appearance. To learn more, see Manage Landing Page Campaign Templates.
Access your Landing Pages
All of your Landing Page are stored on a single list page where you can manage them and keep them organized. The Filters option makes it easy to:
- save campaigns in folders and then filter the list to just the campaigns in those folders and
- filter the list by Initiatives.
To access your list of Landing Pages:
- Access the Admin interface.
- Navigate to Landing Pages > List.
TIP: On list pages, click a column header to sort on that column; click again to reverse the sort order. Click the columns count below the list to add and remove columns in the current view.
The Landing Pages list page displays your organization's landing pages by name, numerically then alphabetically.
NOTE: All landing page names that start with a number will be listed before landing page names that start with a letter. For example, 2019 Renewal and 2020 Welcome would appear earlier in the list than Renewal 2019 and Welcome 2020. Keep this in mind when creating and/or renaming your landing pages.
Start Date and End Date columns
These columns might be blank, depending on the Landing Page Campaign's set up and other factors.
- Regardless of whether a start date has been configured, the Start Date column gets populated only when the Landing Page Campaign actually starts.
- If a Landing Page Campaign has been configured with an end date, that date will display in the End Date column as soon as the Landing Page Campaign is deployed.
- If you stop a Landing Page Campaign that does not have a scheduled end date, the End Date column will not get updated.
Locate a Landing Page
There are a few features that you can use to more quickly locate a landing page.
- Use the column headers (click to sort on) if you know who created the landing page or one of the date columns if you know that there was recent activity (e.g., created, modified); this will re-order the list and bring to the top those with recent activity.
- Use the Search feature if you know the name of the landing page and to find landing pages with similar names. The search also queries the Status and Created By fields.
NOTE: The search field is not case-sensitive; "M" and "m" will yield the same results.
- Use the Filters option if you know which folder a landing page is in. You can also filter by Initiative if your account uses them.
NOTE: Initiatives are a way to group Landing Page Campaigns that are stored in separate folders. For example, you could name an Initiative 2019 and then group some of that year's Landing Page Campaigns that are stored (and can remain) in separate folders based on their purpose or audience. See Campaigns Dashboard for more information.
Getting in the habit of using these features will simplify locating your landing pages so you can get to the business of managing them and using them to keep your contacts engaged.
Manage your Landing Pages
TIP: The gear icon in the upper right of the page has a set of Campaign-related options; these are described in Gear icon options, below.
There are several action buttons above the list that you can use to manage your landing pages.
To activate the buttons, you have to select a landing page; then you can:
Edit various options and conditions.
See Create & Edit Landing Page Campaigns to learn about editing a Landing Page Campaign.
- Create a copy of it by clicking Save as and giving the copy a distinct name.
- Rename the landing page.
- Remove it by clicking Delete.
- Click Track to open the landing page's "overview" page with statistical data (start date, members count, days running count, and status).
- Click Preview to view the Preview Campaign dialog which displays a summary of the landing page details.
The information that is presented will be unique to each landing page.
Gear icon options
There is a gear icon in the upper right of the List page and the Editor. It has a set of Campaign-related options, most of which are available in both locations. The options are described in the table that follows.
NOTE: The View Campaign Snapshot and Convert to Advanced options display ONLY on the Deploy tab of the Editor.
To access the options:
- List page - hover on the icon
- Editor - click the icon
TIP: The options that are duplicated in these menus present the same dialogs and have the same functionality in both locations.
Gear menu options
|Displays only when in the Editor; click to save any changes you've made to a campaign.
TIP: As you create/edit any type of Campaign, it is a good idea to periodically save your work.
|Opens the Manage Campaign Initiatives dialog where you can manage (e.g., add, remove, rename) your Campaign Initiatives.
To learn about this feature, see Campaigns Dashboard.
|Opens the Manage Link Labels dialog where you can manage your Link Labels.
To learn about this feature, see Link Labels.
|Opens the Manage Contact Tags dialog where you can manage the Tags that have been assigned to Contacts.
To learn about this feature, see Contact Tags.
|Web Tracking Code
|Opens the Web Tracking Code dialog where you can retrieve a code snippet to be placed on web pages that you want to track.
To learn about this feature, see Web Tracking.
|Convert to Advanced
|Opens a confirmation dialog. Click Yes to proceed to Workflow Builder to customize your Campaign's design and configuration.
To learn about advanced Campaign design, see Workflow Builder.
NOTE: This option is unique to Campaigns; it is not applicable to Engagement Campaigns and Landing Page Campaigns.
|View Campaign Snapshot
|Opens the Campaign Snapshot overlay which displays the configuration details, such as which Contacts will and will not be added to the campaign, messages to send, and when messages will be sent.
- Manage Landing Page Campaign Templates describes how to create templates and apply custom styles and formatting to ensure that your Landing Page Campaigns have a consistent look.
- See Message Editor Overview to learn how to add content to your landing page template.
- See Message Editor Zones to learn about the various content-field types that you can add to your landing page template, especially the landing page-specific Form Field zone.
- See Campaign Tracking Reports for a detailed look at campaign tracking.