While we often benefit from “thinking outside of the box,” sometimes boxing similarities among organizations can provide amazing insights, especially when it comes to reporting.
Higher Logic Thrive Marketing Professional (Thrive Marketing Professional) allows users to identify their organization with a Classification. A classification is your “organization type,” and it will let you see where you stand against industry benchmarks when you run reports. For example, if you’ve classified your organization as an “Engineering Trade Association,” then reports generated for your account will be compared to statistics for other Engineering Trade Associations.
Setting a classification is easy, and is one of the first steps you'll take on your journey.
- Navigate to Admin > System Settings.
- Select the best option from the numerous industries in the Classification menu. If no classifications fit your organization, click the request a new classification link. This will open your default email client and let you notify Thrive Marketing Professional of your classification request.
- Click Update at the bottom of the page to save your changes.