Only when your campaign has a valid flow, and has been fully tested, should you activate and begin adding subscribers. The various activation options enable you to control how and when your subscribers are added into a campaign.
To activate a campaign that is still In Progress:
- Navigate to the Activate tab of your campaign.
- Select an activation option. Each option is described in the table below.
|Add Subscribers Over Time||
Choose this option to continuously pull subscribers into the campaign.
NOTE: This option does not add people already in the Target Group associated with the campaign; it only adds new subscribers added to the campaign from that Target group, from the start date you select until the end date you select.
This option is most useful for dynamic target groups from an integrated database or with action based target groups.
|Add Subscribers at Once||
This is an appropriate option for an event with a fixed list of invitees. It's also appropriate for mailings supporting something occurring very soon where there may not be an opportunity for a longer term campaign.
Once the Target Group has been selected, all of the subscribers belonging to it will be immediately added on the selected start date for the campaign. New subscribers who are added to the Target Group after the start date will not be added to the campaign.
|Add Subscribers Once and Over Time||
|Branch from Another Campaign||This allows you to drop subscribers from a different campaign into this one. You would use the Campaign step in the calling campaign.|
- If you chose Add Subscribers Over Time, Add Subscribers at Once, or Add Subscribers Once and Over Time, you must then select the Target Group you would like to pull subscribers from to add to the campaign. You also must select the date you want the subscribers to be added on and the date you to stop adding subscribers into the campaign.
- Lastly, click Activate. Marketing Automation Professional will now automatically add the appropriate subscribers to the campaign and ensure they go through each step of the campaign accordingly. All that's left to do on your end is check in on the reporting from time to time.