As you employ your email marketing strategies, you’ll inevitably want to understand the high-level metrics from your mailings. The Mailing Summary Reports (MSR) offer a birds-eye view of all of your mailings — and you can apply filters to refine which data you want the reports to contain.
NOTE: References to Message Summary Reports reflect a current rebranding initiative. Message Summary Reports and Mailing Summary Reports refer to the same set of reports with the same options and functionality.
TIP: Also check out the Mailing Activity Report for metrics specific to each mailing.
Access the Mailing Summary Reports
Classic admin interface
- Navigate to Mailings > Reports > Mailing Summary Reports.
New Admin Experience
- Navigate to Messages > Reports > Message Summary Reports.
Mailing Summary Reports options
After specifying filters to refine which data you want the reports to contain, click the View Reports tab to choose which report you want to view.
NOTE: Click the + sign next to a report category to expand the category and access its reports, as shown below.
Use the links below to access the individual articles that detail the reports in each category.